SOURCE: Brand Affinity Technologies

Brand Affinity Technologies

May 21, 2013 06:00 ET

Brand Affinity Technologies Names Girish Venkat as Chief Product Officer

IRVINE, CA--(Marketwired - May 21, 2013) - Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced that Girish Venkat has been hired as chief product officer (CPO). Reporting directly to Brand Affinity CEO Ryan Steelberg, Venkat will be responsible for product strategy and management of Brand Affinity's fan activation and endorsement platforms.

"Girish is a very accomplished and rigorous business and technology leader, and I'm excited to have him join Brand Affinity's leadership team," said Steelberg. "His product and technology experience in social media, e-commerce and commercial applications, and his proven success in structuring and scaling product organizations, make him the perfect fit for Brand Affinity as we propel the business to its next phase of growth."

"The combination of Brand Affinity's expansive partnerships with professional sports team, athletes, and celebrities, coupled with its leading fan-engagement and endorsement solutions bring tremendous value to fans, advertisers and trading partners," said Venkat. "This is a pivotal point in Brand Affinity's growth, and I believe strongly in the opportunity ahead. I can't wait to join Ryan and the team and get started."

Venkat brings more than 15 years of executive management experience, leading product development, operations and engineering for several industry leaders. Most recently, he was CTO of social media leader UberMedia, where he was responsible for product development and engineering. UberMedia's market-leading social platforms include UberSocial, Echofon and the groundbreaking Chime.in. Prior to that, he founded and led CoreObjects as its CEO for more than 13 years. CoreObjects, acquired by Symphony Services in 2010, is a product development company focused on new product and application development, with expertise in building highly available, secure, robust and scalable applications. Prior to CoreObjects, Venkat was chief architect for Stamps.com and Archive.com.

About Brand Affinity Technologies
Brand Affinity Technologies, founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing fans. Brand Affinity Technologies offerings power highly-targeted and interactive comprehensive fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. For more information, visit http://www.brandaffinity.net.

Contact Information

  • Media Contact:

    Dan Chmielewski
    Madison Alexander PR for Brand Affinity Technologies
    714-832-8716
    949-231-2965