SOURCE: Brand Affinity Technologies

Brand Affinity Technologies

May 09, 2013 13:41 ET

Brand Affinity Technologies Teams Up With Indianapolis Motor Speedway as Exclusive Photo Partner

Brand Affinity's First Event Under New Agreement Is the 97th Indianapolis 500; Brand Affinity's FanPhotos to Engage Customers at Premiere Racing Event

IRVINE, CA--(Marketwired - May 9, 2013) -  Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced a new exclusive events partnership with the Indianapolis Motor Speedway (IMS) in which Brand Affinity's FanPhotos activation services will provide fan engagement at the Indianapolis 500 Mile Race, racing's premiere event. IMS will exclusively use Brand Affinity's FanPhotos services at track events through 2018.

The Indianapolis 500 is the single largest spectator sports event in the world with an estimated 400,000 fans attending. Roving photographers from Brand Affinity's FanPhotos will work the crowd and photographers will be on hand at fixed-point sites at the track where race fans can view their photos instantly and place orders on the spot.

With an event this large and the number of spectators about four times that of the Super Bowl, it was important for IMS to find a partner for fan engagement that could handle not only the large crowd size but maintain a high level of quality.

"This partnership with IMS demonstrates that our interactive fan activation services can scale to the world's largest spectator sporting events, while maintaining the highest level of quality for each individual fan," said Carlton Osborne, GM of FanPhotos and VP of Business Development at Brand Affinity Technologies. "No one engages fans with passion, high quality photos, and digital media like we do. We're delighted to be working with IMS on the Indy 500 in May and the track's other major events -- the Brickyard 400 (NASCAR Sprint Cup Series) and Red Bull Indianapolis GP. Our value is helping IMS, the Indy 500, its sponsors and fans make lasting impressions well after the checkered flag has been waved."

The 97th Running of the Indianapolis 500 takes place on Sunday, May 26. For more information, visit

Brand Affinity's FanPhotos services provide entertainment properties unparalleled access to fans attending an event. FanPhotos photographers directly engage fans during events to capture photos and offer a personalized one-to-one touch point as they distribute branded photo redemption cards. The services enable brands and sponsors to create connections and build brand loyalty with their target audience. By creating emotional connections to people via photos at live events, brands and sponsors are able to extend their reach even after the event is over. FanPhotos also enables offline and online brand engagement, including active sharing via social media.

Top entertainment and sports brands use Brand Affinity's FanPhotos fan activation services to engage customers, including teams from Major League Baseball, the National Basketball Association and National Hockey League, several major colleges, and many more.

About Brand Affinity Technologies
Brand Affinity Technologies, founded in 2007, is the technology and marketing services company focused on activating, engaging, and monetizing fans. Brand Affinity's offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. For more information, visit

About IMS
The Indianapolis Motor Speedway is the world's largest spectator sporting facility. It plays host annually to three events in three major racing series: Indianapolis 500 Mile Race (IZOD IndyCar Series), Brickyard 400 (NASCAR Sprint Cup Series) and Red Bull Indianapolis GP (MotoGP World Championship). The Indianapolis 500 and Brickyard 400 take place on the 2.5-mile oval, while the Red Bull Indianapolis GP is contested on the 16-turn, 2.621-mile road course.

Established in 1909, the Indianapolis Motor Speedway has long prevailed as an icon of motorsports excellence. Beginning in 2009, the Speedway celebrated its Centennial Era, commemorating the 100th anniversary of the facility in 2009 and the 100th anniversary of the Indianapolis 500 Mile Race in 2011.

This celebration of two important milestones spanned three years and included several unique and historical events. Visitors to the Speedway during the Centennial Era saw not only a focus on its rich history, but a strong emphasis on looking ahead to the future. For more information, go to

Contact Information

  • Media Contact:

    Dan Chmielewski
    Madison Alexander Public Relations
    714.832.8716 (o)
    949.231.2965 (c)