March 08, 2010 08:08 ET

Brand Extension Lessons and Risks: A Case Study

ROCKVILLE, MD--(Marketwire - March 8, 2010) - has announced the addition of Datamonitor's new report "Dove Men + Care Case Study: extending a brand to a new audience to benefit from significant brand equity," to their collection of Cosmetics & Personal Care market reports. For more information, visit

This case study on Dove Men+ Care forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks how the brand is aiming for success by building on the strength of the Dove's women's range of products.

  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

For more information, visit

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