SOURCE: Brand Informatics

November 27, 2007 18:25 ET

Brand Informatics Names Davey Thornton as Chief Technology Officer

New Hire Adds to Existing Technology and Executive Leadership

RESTON, VA--(Marketwire - November 27, 2007) - Brand Informatics announced today that Davey Thornton has joined the company as Chief Technology Officer. In this role, he will lead strategic information technology initiatives, including implementing web-based services that enable the company's customers to access and query Brand Informatics' proprietary Customer Connection information on companies. Davey will also manage Brand Informatics' patent-pending technology platform used to measure companies' Emotional Connection with customers, and as a member of the executive management team, provide guidance on a number of critical business activities.

Davey joins the company from a top three global management consulting and technology services company where he served as Vice President. In recent years, he has concentrated on the development and management of complex, web-based, data-intensive applications for a diverse group of customers, including U.S. intelligence agencies.

"Davey has developed systems and analytical tools for the U.S. intelligence community and major corporations for the past 25 years," said Scott Magids, Chief Executive Officer. "His deep understanding of information systems, web applications and user experience positions him well to lead our critical information technology activities."

About Brand Informatics

Brand Informatics (www.brandinformatics.com) is a business information services firm that enables companies to measure and better manage Customer Connection. With its patent-pending methodology, Brand Informatics is the first company to offer objective, relative and actionable measures of Customer Connection, enabling subscribers to understand and benchmark how customers connect emotionally with an organization. Brand Informatics independently measures numerous companies against metrics of Emotional Connection, interviewing tens-of-thousands of consumers each month.

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