SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

April 26, 2011 08:00 ET

Brand Marketers From Kellogg's, Gap, Oreo to Speak at School of WOM in Chicago

Top Brand Marketers at Social Marketing Conference in May

CHICAGO, IL--(Marketwire - Apr 26, 2011) - The Word of Mouth Marketing Association (WOMMA) is hosting its annual School of WOM conference at the Swissotel Chicago, May 9-11. School of WOM focuses on the art and science of creating talkable brands and taking social marketing tactics to the next level.

School of WOM will attract the foremost interactive and social marketers working in word of mouth (WOM) and social media today. This year's brand educators include marketers from top brands, including:

  • Chick-fil-A | Creating Raving Fans through Mobile Marketing
    Learn how a local store's mobile marketing program led to increased customer engagement, conversations, and word of mouth about the Chick-fil-A brand.
    • Presented by Todd Coleman of Chick-fil-A and Justin Dennis, Strategist GM at 5iveCanons
  • Gap | Using Influencers to Spark Word of Mouth
    Learn how Gap connected with brand influencers and generated word of mouth excitement about the brand during the 2010 BlogHer Conference.
    • Presented by Olivia Doyne, Director of Engagement Marketing & Public Relations at Gap, and Amy Cotteleer, President & Chief Creative Officer at A Squared Group
  • Oreo (Nabisco) | Managing a Global Social Platform
    Learn the ins and outs of managing a global social presence -- how to connect with customers worldwide, hot to set up a management team, the marketers role in conversations, and more.
    • Presented by Jessica Robinson, Associate Director of Consumer & Customer Engagement, Kraft Foods and Sarah Hofstetter, Senior VP of Emerging Media & Brand Strategy, 360i
  • Kellogg's | Driving Buzz through Delivering Memorable Retail Experiences
    Learn how the Pop-Tarts brand has deepened its customer relationships through a one-of-a-kind pop-up retail store that delivered 350-million brand impressions, registered significant sales, and offered people a truly talkable brand experience.
    • Presented by Andy Shripka, Senior Brand Manager, Kellogg's and Scott Schoessel, COO, Gigunda Group

Other brands speaking at School of WOM include IBM, McDonald's, AT&T, Coca-Cola, Intel, PEMCO Insurance, Microsoft, SAP, and Random House.

View the full School of WOM agenda here:

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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