SOURCE: Brand Networks, Inc.

Brand Networks, Inc.

June 06, 2013 11:00 ET

Brand Networks Debuts Social Marketing Stack™

Strategic Preferred Marketing Developer on Facebook Introduces Tool for Real-Time Social Marketing at Scale

BOSTON, MA--(Marketwired - Jun 6, 2013) - Brand Networks, a leading provider of social software solutions and digital marketing services, today announced the release of its Social Marketing Stack™, the most comprehensive and integrated technology stack available to social marketers, brands and agencies. Brand Networks' stack addresses a growing need to manage all aspects of social marketing -- publishing, ads, apps and analytics -- from a central dashboard, while accounting for customization and access across the organization.

Brand Networks also announced today that it has raised $68 million in growth financing from AEA Investors, a leading global private equity firm with more than $6 billion of assets under management, to accelerate product development, sales growth and global expansion.

Brand Networks provides a unique blend of software and services to Fortune 1000 brands, including American Express and Starwood Hotels and Resorts, that is proven to drive substantial return on social marketing investments. The company's hybrid approach helps enterprise clients solve complex business challenges unmet by self-service software offerings.

The Social Marketing Stack™ harnesses the power of paid, owned and earned media through one technology solution, integrating:

  • bn.publish - publishing tool that scales to thousands of local pages on Facebook, Twitter, Tumblr and other social channels
  • bn.amplify - ad buying and optimization platform that enables amplification of hyperlocal, national and global stories at scale
  • bn.apps - application frameworks that enable loyalty marketers to leverage big data to create more personalized experiences and deliver real results
  • bn.insights - first dashboard to aggregate data from ads, apps and pages in a centralized view, while delivering prescriptive recommendations to optimize performance across the stack

"Our Social Marketing Stack enables brands and agencies to consolidate and centralize social marketing efforts and budgets," said Jamie Tedford, CEO and founder of Brand Networks. "By focusing on an integrated approach to content marketing and advertising, along with the support of apps and prescriptive insights, brands are seeing increased success on social platforms, especially Facebook."

Brand Networks is a Strategic Preferred Marketing Developer (sPMD), qualified by the Facebook PMD program, and was recently awarded its fourth PMD badge for Insights. This recognition marks Brand Networks receipt of all four Facebook PMD badges -- Apps, Ads, Pages and Insights -- each representing a pillar of Brand Networks' marketing stack.

For more information about the Social Marketing Stack from Brand Networks, visit socialmarketingstack.com.

About Brand Networks
Brand Networks is a leading provider of integrated social software solutions and digital marketing services for the world's most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack™, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. As one of just thirteen Facebook Strategic Preferred Marketing Developers, Brand Networks is only the second company to be awarded all four PMD badges: Ads, Pages, Apps and Insights. Brand Networks is headquartered in Boston, MA, with offices in Los Angeles, New York City, Rochester, and Toronto. For more information, please visit www.brandnetworksinc.com.

Facebook® is a registered trademark of Facebook Inc.

Contact Information

  • For more information, contact:
    Jen Holmes or Katie Wattie
    LaunchSquad
    415-625-8555
    brandnetworks [at] launchsquad [dot] com