SOURCE: Brand Networks, Inc.

Brand Networks, Inc.

March 28, 2013 11:00 ET

Brand Networks Launches bn.insights, a New Dashboard to Transform How Brands Measure and Understand Social ROI

Facebook Strategic Preferred Marketing Developer Collects Fourth PMD Badge for Insights

BOSTON, MA--(Marketwire - Mar 28, 2013) - Brand Networks, the leading provider of integrated social software solutions and services for the world's most "Liked" brands, today released bn.insights, a centralized social dashboard that delivers social intelligence and analytics across the entire social graph. One of twelve Strategic Preferred Marketing Developers (sPMD), Brand Networks also revealed that it has been awarded a Facebook PMD badge for its new analytics product, making it one of only two companies to receive all four badges -- Apps, Ads, Pages and Insights -- and is one of the first to do so organically.

Brand Networks' insights capabilities provide unparalleled analytics that deliver full-spectrum attribution for every aspect of social marketing. bn.insights is designed especially for large brands with the need to carefully manage the details of their social presence, both nationally on an enterprise-level scale and from a hyper-local perspective. The solution includes:

  • Centralized dashboard - provides a 360° analysis across the social graph to deliver data from pages, publishing, ads, and audience data
  • Actionable insights - help marketers succeed through algorithmic recommendations
  • Converged media analysis - aggregates data across paid, earned and owned performance to systematically optimize strategy while managing reporting, publishing and amplification workflows
  • Social ROI - tracks and demonstrates the value of investments via a combination of industry benchmarks and customizable KPIs

"We're proud to be one of the first companies to hold all four badges in the Strategic PMD program and join the ranks with Adobe," said Jamie Tedford, CEO of Brand Networks. "With CMO's increasing influence in marketing technology spend, robust insights is critical to helping the marketing suite measure the effectiveness of social media efforts."

"In building bn.insights, we wanted to design a product that would deliver immediate value to our customers," said Mike Garsin, CTO of Brand Networks. "bn.insights is the first to consolidate data from Apps, Ads and Pages in a fully integrated dashboard that delivers actionable insight to marketers, making them more effective publishers and advertisers."

About Brand Networks
Brand Networks is the leading provider of social software solutions and digital marketing services for the world's most liked brands. As one of just twelve Facebook Strategic Preferred Marketing Developers, Brand Networks delivers scalable, enterprise-ready social applications with its social marketing solutions, which harness the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. Brand Networks is headquartered in Boston, MA, with offices in Los Angeles, New York City, Rochester, and Toronto. For more information, please visit www.brandnetworksinc.com.

Contact Information

  • For more information, contact:
    Jen Holmes or Katie Wattie
    LaunchSquad
    415-625-8555
    brandnetworks [at] launchsquad [dot] com