BOSTON, MA--(Marketwired - Dec 6, 2016) - Brand Networks, the award-winning provider of solutions that simplify social™, today announced the launch of Brand Networks University (BN.U), a social media advertising certification program for advertising and marketing professionals. BN.U offers in-person and virtual training sessions, either 1-on-1 or group-based, to introduce users to the full functionality of the Brand Networks Platform.
"We developed BN.U to help our customers make sense of social, and maximize the value they get from our platform," said Jamie Tedford, founder and CEO of Brand Networks. "The social media advertising landscape is always evolving, and we're empowering those who use our tools with the very latest knowledge necessary to plan, create, launch, optimize, and analyze campaigns across channels."
BN.U is focused on creating self-reliance in paid media management. The curriculum, delivered over five days and in two phases, is customizable and scalable based on a customer's unique needs. With a focus on best practices, the BN.U curriculum will evolve rapidly as major social channels update their advertising capabilities and products. The first phase of the program introduces participants to core competencies of social media advertising across channels including Facebook, Instagram, Pinterest, Snapchat, Twitter and LinkedIn, and educates users about the Brand Networks Platform and the basics of analytics and reporting. The second phase dives deeper into specialty modules based on a client's specific business objectives and areas of expertise.
Upon completion of each training module, participants will be tested for proficiency and earn credits towards their BN.U Certification. BN.U is now open to all current Brand Networks clients.
About Brand Networks
Brand Networks Simplifies Social™. The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web. Media buyers can reduce campaign management time by 75 percent while increasing their return on advertising spend across Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, and Sydney. For more information, please visit bn.co.