SOURCE: Brand Networks, Inc.

Brand Networks, Inc.

March 08, 2016 13:00 ET

Brand Networks Sees 215 Percent Growth in Pinterest Advertising

Brands Flock to Relevance-Driven Advertising Tools to Convert Pinners Into Buyers

BOSTON, MA--(Marketwired - Mar 8, 2016) - Brand Networks, the leading provider of cross-platform, relevance-driven native social advertising and content marketing, today announced that the company has experienced 215 percent growth in Pinterest advertisers on the Brand Networks Platform from Q3 2015 to the end of Q4.

"Pinterest is poised to become the next big advertising platform because it's a natural venue to integrate branded content," said Jamie Tedford, founder and CEO of Brand Networks. "The user experience is built on stunning visuals, and Pinners already search and save products that resonate and interest them the most. Brands have been eager to integrate content into that experience, leveraging this indication of purchase intent to connect Pinners with products they'll love. We're excited about the growth we've seen thus far, and expect Pinterest to become an even larger percentage of our business moving forward."

Brand Networks is one of the first members of the Pinterest Marketing Developer Partners (MDP) program, built to help brands amplify their Pinterest marketing initiatives and optimize advertising campaigns on the discovery platform. As a partner, Brand Networks helps brands and agencies more easily create, schedule, optimize and report on Promoted Pins. The Brand Networks tool also supports Pinterest's new Customer Database Targeting option, which helps brands securely create more relevant advertising content on Pinterest, using a company's internal CRM data to reach existing and potential customers with data-informed content tailored to their interests. The tool helps brands gain more insights about unique, known individuals and deploy advanced segmentation and re-engagement strategies to reach the right audience at the right time, and convert casual Pinners to buyers.

Brand Networks is one of the few companies in the world formally recognized as an early Pinterest Marketing Developer Partner, Instagram Marketing Partner, Facebook Marketing Partner, LinkedIn Sponsored Updates and Custom Apps partner, and Twitter Ads API Developer. The Brand Networks Platform powers more than $500 million in social advertising spend for more than 650 of the world's best known brands and agencies, such as Interpublic Group, WPP, American Express, AT&T, ABInBev, Discover, Yahoo! and Unilever.

About Brand Networks
Founded in 2006, Brand Networks delivers relevance-driven native social advertising and content marketing to 650 enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform is the world's first cross-platform social marketing software with a relevance engine at its core, designed to help marketers achieve the highest possible levels of effectiveness and efficiency across paid, earned and owned channels, at every stage of the social marketing process. Brand Networks is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, Sydney, and Mexico City. For more information, please visit bn.co.