SOURCE: Brand Networks, Inc.

Brand Networks, Inc.

February 09, 2016 09:00 ET

Brand Networks and St. Frock Turn Facebook Browsing Into a Personal Shopping Experience

Brand Networks Teams Up With Online Retailer to Deliver Hyper-Relevant Ads at Scale

BOSTON, MA--(Marketwired - Feb 9, 2016) - Brand Networks, the leading provider of cross-platform, relevance-driven native social advertising and content marketing software, today announced a partnership with popular online fashion retailer St. Frock. With Brand Networks, St. Frock turned Facebook users' News Feeds into a personalized shopping experience, serving hyper-relevant content and product recommendations to shoppers and fans. As a result, St. Frock dramatically bolstered the relevance of its retargeting ads, boosting Return On Ad Spend by 480 percent at a 70 percent lower Cost Per Acquisition.

More and more shoppers are purchasing items online and via mobile device. Retailers have been eager to capture the attention of these shoppers on social media networks and apps, and experiment with new Facebook ad formats and buy buttons to drive conversions. But successful retailers know they must focus on delivering the right content, alongside a simple conversion mechanism. To combine relevance and convenience, St. Frock and Brand Networks teamed up to build a retargeting strategy leveraging Facebook's Dynamic Product Ads and St. Frock's own internal customer data to reach social media users who had previously browsed items on the St. Frock website. The team set up the feed-based technology to automatically serve specific product content from the website to users who had not made a purchase.

"The secret is out about social: having a presence is table stakes," said Jamie Tedford, founder and CEO of Brand Networks. "But today the challenge is standing out in a crowded feed with hyper-personalized content that's valuable to each individual social media user. Focusing on social relevance is essential to success."

The team at Brand Networks helped St. Frock tailor a strategy that fit the unique structure of their site, ensuring the retargeting strategy was custom fit for the growing ecommerce site. With the Brand Networks Platform, St. Frock was able to deliver hyper-personalized ads at scale. The platform's bulk upload functionality provided the ability to test a large variation of product sets, audiences, creatives and targeting to help St. Frock uncover the best performing combinations, and increase ROI.

"Finding the right combination of quality and quantity in advertising is a delicate art," said Sandradee Makejev, Director of St. Frock. "With Brand Networks and Dynamic Product Ads, we didn't have to sacrifice either end of that equation. We were able to deliver truly relevant content to a wide network of Facebook users and turn the social browsing experience into a personalized shopping trip. With Brand Networks, we're able to continue improving our connection with customers by creating individualized, valuable content for each user."

Brand Networks is one of the few companies in the world formally recognized as an early Instagram Marketing Partner, Facebook Marketing Partner, Pinterest Marketing Developer Partner, LinkedIn Sponsored Updates and Custom Apps partner, and Twitter Ads API Developer. The Brand Networks Platform powers more than $500 million in social advertising spend for more than 650 of the world's best known brands and agencies, such as Interpublic Group, WPP, American Express, AT&T, ABInBev, Discover, Yahoo! and Unilever.

About Brand Networks
Founded in 2006, Brand Networks delivers relevance-driven native social advertising and content marketing to 650 enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform is the world's first cross-platform social marketing software with a relevance engine at its core, designed to help marketers achieve the highest possible levels of effectiveness and efficiency across paid, earned and owned channels, at every stage of the social marketing process. Brand Networks is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, Sydney, and Mexico City. For more information, please visit bn.co.