SOURCE: Brand Networks, Inc.

Brand Networks, Inc.

November 09, 2016 07:01 ET

Brand Networks Unveils New Pinterest Advertising Solution in Time for Holiday Shopping Season

New Tools Help Brands Create, Manage, Optimize and Report on Pinterest Advertising Campaigns; Support for Optimize Now Coming Soon

BOSTON, MA--(Marketwired - Nov 9, 2016) - Brand Networks, the award-winning provider of solutions that simplify social™, today announced the launch of a new third-party technology for Pinterest advertising to help brands convert Pinterest users into customers. The completely new Pinterest advertising tool replaces Brand Networks' initial Pinterest ads tool and enables marketers to create, manage, optimize, and report on Pinterest advertising campaigns at scale.

"Pinterest has a very unique draw for advertisers," said Jamie Tedford, founder and CEO, Brand Networks. "Research firm Millward Brown Digital reported that 93 percent of visitors to Pinterest use the site to plan for a purchase, and 87 percent of visitors make a purchase after seeing something they like. It's a natural venue for advertisers to reach a group of active shoppers, especially during concentrated shopping seasons like the holidays. Our sophisticated tools allow brands to combine compelling content with strategic execution to power the full social shopping funnel."

The new Pinterest advertising solution will include:

  • Intuitive User Experience - A look and feel that is easy to adopt and simple to use
  • Superior Product Reliability - A robust architecture designed to scale as Pinterest advertising popularity continues to skyrocket
  • Faster Implementation of New Features - A new technology stack selected to help Brand Networks stay on the cutting edge with the new capabilities Pinterest advertisers will demand
  • New Support for Ad Groups to Enable Advanced Campaign Setups - A next-level campaign structure that offers advertisers more control over and insight from their Pinterest initiatives
  • Streamlined Campaign Creation Process - A workflow that closely mirrors what our users are accustomed to from running campaigns on Facebook, Twitter, LinkedIn, Instagram, and Snapchat

In addition, Optimize Now will be released to Pinterest advertisers who use the Brand Networks Platform in the next 60 days. Optimize Now is the most sophisticated algorithmic advertising management solution on the market. With Optimize Now, Brand Networks customers are able to analyze campaign performance in real-time and automatically adjust bids and budgets accordingly. The tool allows advertisers to instantly boosts budgets for top performing advertisements, remove poor performers, and integrate new creative and targeting on the fly, all while saving time and generating a higher return on advertising spend.

This announcement comes on the heels of another announcement from Pinterest. The company today announced it is expanding its third-party partner network to include two new specialty groups -- measurement and audiences -- and renaming the Marketing Developer Partners (MDP) program to simply "Marketing Partners."

"Since we originally launched the MDP program, both Pinterest and our marketing partner ecosystem have grown immensely," said Michael Akkerman, Head of the Marketing Partners program, Pinterest. "Pinterest's user base has grown over 50%, and our world-class partners have played an instrumental role helping brands connect with their audience. We're excited to launch our new Marketing Partners program to provide even more support to advertisers who use Pinterest to achieve their business objectives. Our new specialties and expanded partner ecosystem will ensure that all marketers are able to reach new heights of success and new growth on Pinterest."

In June 2015, Brand Networks was named one of the first members of the Pinterest Marketing Developer Partners program, built to help brands amplify their Pinterest marketing initiatives and optimize advertising campaigns on the discovery platform. As such, the company's powerful new Pinterest solution builds on more than a year of direct experience with the channel.

Brand Networks is one of the few companies in the world formally recognized as a Pinterest Marketing Partner, an early Snapchat Partner, Instagram Marketing Partner, Facebook Marketing Partner, LinkedIn Sponsored Updates and Custom Apps partner, and Twitter Ads API Developer.

About Brand Networks
Brand Networks Simplifies Social™. The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web. Media buyers can reduce campaign management time by 75 percent while increasing their return on advertising spend across Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, Sydney, and Mexico City. For more information, please visit bn.co.