Brand Neue Corp.
OTC Bulletin Board : BRNZ

Brand Neue Corp.

July 22, 2009 08:01 ET

Brand Neue Corp. Announces Executive Appointments to the Advisory Board

BENTONVILLE, ARKANSAS--(Marketwire - July 22, 2009) - Brand Neue Corp. (OTCBB:BRNZ) ("Brand Neue" or the "Company") is pleased to announce the appointments of Mr. Patrick J. Peters, Mr. Don Park and Ms. Laura Neubert to the Company's Board of Advisors.

The appointments are significant to the Company in that they represent concentric confidence in the Brand Neue business plan and its near and long-term potential. Individually and cumulatively the new advisors contribute a wealth of relevant experience and seasoned counsel to the existing Brand Neue management team. The Company is grateful for their commitment, and extraordinarily pleased to welcome them.

Brand Neue President John J Ryan III says, "I have worked with these individuals in the past and believe that their professionalism and high-level integrity ideally suit our Brand Neue culture. Their unique skill sets will most certainly contribute greatly to the growth of our Company and in so doing, elevate shareholder value. On behalf of the entire Brand Neue team, I welcome them aboard."

Mr. Patrick J. Peters is Managing Director of the New York-based The Clarecastle Group - an independent consortium of former senior-level executives at leading corporations. He joined Clarecastle after leaving Unilever where he was most recently Sr. Vice President, North America, responsible for developing the next generation of marketing/sales/distributions strategies for the $10 billion company's blue-chip brands, among them Lipton, Vaseline, Hellman's, Slim Fast, Dove, Suave, Wisk and All. Over the course of his 30-year tenure he held a number of increasingly important posts, including Sr. Vice President for Unilever's North American Personal Care Company where he led Customer Development and Customer Marketing and served as a member of its North American Board. Prior to the consolidation of Unilever's Non-Food Operating Companies, in which he was a key strategist, Mr. Peters was Sr. Vice President Customer Management, Vice President Marketing and Vice President Customer Marketing for Chesebrough-Ponds and General Sales Manager for Lever Brothers and Chesebrough-Ponds. He was twice named Chairman of the National Association of Chain Drug Stores' member advisory board and has served on the advisory board for A.C. Nielsen as well as several major U.S. retailers.

Of his appointment to the Brand Neue Advisory Board Mr. Patrick states, "I am pleased and excited to have been asked to join "Brand Neue" as an Advisor to their already experienced and talented management group. The company appears well positioned to experience a sustainable and profitable high rate of growth in the near term future."

Mr. Don Park brings over 20 years of impressive entrepreneurial business and leadership experience, developing brands, both in-house and as a licensee. In addition to being a global supplier of textiles to couture designers such as Richard Tyler, St. John Knits, and Byblos, he has produced clothing lines for an array of manufacturers, as well as developed his own successful labels for department stores and specialty boutiques. Mr. Park has acted as an architect for introducing new brands through complex distribution channels. He has several licensing rights, including Disney, Warner Bros., Looney Tunes/DC Comics, Universal, Miramax and John Lennon and has extensive knowledge of all legal and financial aspects of the textile and licensing businesses. Mr. Park is well-known for his trademark determination and belief that 100% effort should be put forth at all times and into all undertakings, regardless of whether the experience is routine or new and untested. His tremendous success at a relatively young age is testament to his work ethic and people skills. Mr. Park travels the globe, fulfilling his fascination with cultural diversity and for people from all corners of the world.

Mr. Park states, "I am very pleased and look forward to contributing to Brand Neue as a member of the Advisory Board. They have a credentialed world class team positioned to develop and commercialize exciting and compelling products for the global marketplace."

Ms. Neubert is an accomplished corporate communicator, writer and communications strategist with more than 20 years experience. As principal of a communications firm she worked for and with dozens of high-profile companies, individuals, government and institutions, helping them meet specific communications goals domestically and abroad. Most recently, she concentrated her broad-based communications knowledge to help entrepreneurs and inventors develop new businesses and create integrated web-based identities, to find their corporate voice and grow their stories from the very seeds of an idea through to launch and sustained growth. She is a gifted writer with a unique ability to communicate corporate developments and key messages that resonate across a range of target audiences, and, maintain the decorum inherent to the public company environment.

About The Company

Brand Neue Corp. is a product innovation company dedicated to globally sourcing, developing, marketing, licensing and distributing innovative new products to food service, retail, manufacturing and industrial application clients worldwide.

Forward Looking Statements

This current report contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this current report, which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainty of financial estimates and sales projections, industry trends, the competitive and regulatory environment for start up companies, stock market conditions, unforeseen technical difficulties and our ongoing ability to operate a business and obtain financing. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.

Although we believe that our beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's annual report on Form 10-K for the 2008 fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission pursuant to the Securities Exchange Act.

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