Brand Neue Corp.
OTC Bulletin Board : BRNZ

Brand Neue Corp.

October 07, 2009 08:30 ET

Brand Neue Corp. Appoints Former Time Inc. and American Express Publishing Executive John Rodenburg to the Company's Board of Advisors

BENTONVILLE, ARKANSAS--(Marketwire - Oct. 7, 2009) - Brand Neue Corp. (OTCBB:BRNZ) ("Brand Neue" or the "Company") is pleased to announce the appointment of Senior Media Executive Mr. John Rodenburg to the Company's Board of Advisors.

Mr. Rodenburg, a former Time Inc. senior executive joins the Brand Neue team at the peak of a gold-plated career in digital and traditional publishing and marketing. John is a senior media executive with broad experience in magazine, digital, and experiential marketing of businesses. He is demonstrably accomplished in developing business strategies across multiple media platforms and advertising categories that grow revenue and profit through innovation in sales and marketing.

John's vast network of national and international relationships with a broad range of clients and agencies, and his adeptness at building win-win sales and marketing teams will be an invaluable asset to Brand Neue as the Company grows its new product inventory and builds innovative new cross-category applications for those products.

"I couldn't be happier that John has joined us," says Brand Neue President John J. Ryan III. "When I spoke with John several months ago about Brand Neue, and some of the new products and brands we are developing, he immediately offered a whole new layer of co-branding and cross-marketing ideas to the mix. His particular kind of creative genius will benefit us greatly moving forward. On behalf of our entire management team, I welcome John aboard and look forward to his creative thinking when it comes to confronting the challenges and opportunities of our business. The strategies that have driven John's success in the past will strengthen our Brand Neue consumer-products realm."

About John Rodenburg

From 1981 through 2009, John worked as a senior executive with Time Inc. From 2005 through 2009, with American Express Publishing as Vice President, Publisher of Travel & Leisure Golf, with P&L responsibility for $12 million in advertising sales and marketing revenue. John managed an extensive sales and marketing division and built an extensive, multi-media, multi-dimensional marketing, membership rewards and brand development program.

From 2002 through 2005, John worked with Sports Illustrated and as Associate Publisher, Director of Sales & Sales Development. At SI, John had P&L responsibility for $252 million in advertising sales and managed a large sales and sales development department, and created multi-media platform solutions including In-book,, Events and Cable TV. He delivered targeted advertising solutions that leveraged advertising sponsorships including Olympics, NBA, MLB, NCAA, NFL and others. From 2000 through 2002, John was Associate Publisher, Director of Marketing for SI and, and from 1995 through 2000, he was the Northwest Advertising Director, with P&L responsibility for $20 million in advertising and marketing revenue.

John Rodenburg joins a stellar team of Brand Neue management and advisors including President John J. Ryan III, whom as the former Executive Vice President Walmart, Merchandising, Marketing and Global Sourcing worked together with then Walmart CEO and President Bobby Martin, to grow Walmart international retail sales from $1.2 billion to over $47 billion.

Brand Neue CEO Adi Muljo is an internationally known entrepreneur and former Astra Group senior executive for Xerox and Inter-Delta. Advisor Patrick J. Peters is a former Senior Vice President North America for Unilever, and Advisor Don Park is a well-know entrepreneur with global interests in textile supply, design and manufacturing. For detailed bios of the Brand Neue executive team, see the Company news release dated July 22, 2009 at

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About The Company

Brand Neue Corp. is a product innovation company dedicated to globally sourcing, developing, marketing, licensing and distributing innovative new products to food service, retail, manufacturing and industrial application clients worldwide.

Forward Looking Statements

This current report contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this current report, which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainty of financial estimates and sales projections, industry trends, the competitive and regulatory environment for start up companies, stock market conditions, unforeseen technical difficulties and our ongoing ability to operate a business and obtain financing. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.

Although we believe that our beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's annual report on Form 10-K for the 2008 fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission pursuant to the Securities Exchange Act.

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