Brand Neue Corp.
OTC Bulletin Board : BRNZ

Brand Neue Corp.

September 02, 2010 08:30 ET

Brand Neue Corp. to Refine Product Line; Announces Corporate Developments

LAS VEGAS, NEVADA--(Marketwire - Sept. 2, 2010) - Brand Neue Corp. (OTCBB:BRNZ) ("Brand Neue" or the "Company") announced today that, the Company will simplify its product line and focus more exclusively on the LED Lighting Products and Solutions opportunity inherent in its newly formed InteLEDgent Lighting division. To facilitate planned growth, Brand Neue has re-located its corporate head office from Bentonville, Arkansas to Las Vegas, Nevada. Also, the Company announces the resignation of President John J. Ryan III. 

"As evidenced by marketplace and manufacturer interest in our LED Lighting division, Brand Neue management has decided to concentrate boardroom, field and financial resources on a more refined product line-up, and accelerate growth of our LED division," says Kevin LaBranche, Manager of Marketing and Distribution for Brand Neue. "The LED opportunity is vast, and immediate, and the Company is uniquely positioned to advantage an LED opportunity in excess of $12B per annum in the domestic market alone. This decision we feel is in the best interest of our shareholders."

The US Department of Energy is looking closely at LED technology, and has a goal of reducing energy used for electric lighting in all categories, by 50%, or $27.5B over the next three years. InteLEDgent LED products offer both the performance and energy-savings required to meet DOE requirements and still maintain tough industry standards. North American consumers and retailers are preparing for a government legislated transition away, beginning in 2012, from energy-inefficient incandescent bulbs, and toward energy-efficient alternative lighting solutions like LED (light emitting diode).

"Brand Neue's founding philosophy of developing innovative new products and introducing them to the marketplace remains firmly entrenched, but that philosophy has more-or-less self-directed to be more singularly focused on LED Lighting and other technologies and innovations that represent sea-change opportunities in their sectors," adds LaBranche.

Brand Neue management and the Company's board of directors wish to thank Mr. Ryan for his foresight and contribution to the development of Brand Neue, and wish him continued success in his many endeavors.

Changes to the Brand Neue product line will be announced in the coming days or as news becomes available.

For more details on InteLEDgent or to speak with a Company representative, please contact Brand Neue Sales.

For more information regarding Brand Neue, please contact Brand Neue Investor Relations at 1.866.922.7972 or visit

To receive Company news as it crosses the wire, simply contribute your email address to the News Signup module found on the homepage of the Company website at To request investor or product information, please use the Request Information form on the Brand Neue website. To submit an idea or product for consideration by Brand Neue executives, please use the confidential Innovation Submission form on the Brand Neue website.

About Brand Neue Corp.

Brand Neue Corp. is a product innovation company trading over the counter on the OTCBB under the symbol BRNZ. Brand Neue executives and advisors have impressive retail, global sourcing and brand experience and together, are committed to globally sourcing, developing, marketing, licensing and distributing innovative new products to retail, manufacturing and industrial application clients worldwide. InteLEDgent ™ Lighting Systems is a division of Brand Neue's wholly owned Canadian subsidiary. For further information, please contact the Brand Neue office at 1.866.922.7972 or visit

Forward Looking Statements

This current report contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this current report, which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainty of financial estimates and sales projections, industry trends, the competitive and regulatory environment for start up companies, stock market conditions, unforeseen technical difficulties and our ongoing ability to operate a business and obtain financing. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.

Although we believe that our beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurances that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's annual report on Form 10-K, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission pursuant to the Securities Exchange Act.

Contact Information

  • Brand Neue Corp.
    Barry Forward
    Corporate Communications