SOURCE: Adorama


January 27, 2016 08:46 ET

Brand New Olympus PEN-F Digital Camera Now Available for Preorder at Adorama

Designed for Enthusiasts and Street Photographers, the PEN-F Features a Retro Design, ISO Range of 200-25,000 and a High-Resolution 20MP Micro Four-Thirds Sensor; Special Edition Olympus E-M10 Mark II With 14-42mm Lens Also Now Available for Limited Time Only

NEW YORK, NY--(Marketwired - Jan 27, 2016) - Adorama, one of the world's largest photography, video, audio, imaging and electronics retailers, is now selling for preorder the recently unveiled Olympus PEN-F mirrorless interchangeable-lens compact (MILC) digital camera, a highly awaited model designed for serious enthusiasts and street photographers. The PEN-F is a modern twist on the success of classic Olympus cameras, complete with a retro design. It features an ISO range of 200-25,000 and a high-resolution 20MP micro four-thirds sensor for the perfect picture even in low lighting.

Also just announced is the limited-edition version of the Olympus E-M10 Mark II with a 14-42mm zoom lens for $899.

Adorama expert Daniel Norton was one of the first to get his hands on the Olympus PEN-F mirrorless digital camera -- watch as he sits down with Olympus to test out the capabilities of the brand new camera.

Get a First Look at the PEN-F with Adorama Expert Mason Resnick
Adorama Learning Center's Mason Resnick took a first look at the PEN-F in his featured article on the ALC site. He reports that he "found it to be an impressive camera that puts an impressive degree of fine image quality control at your fingertips -- and does so in a user-friendly, intuitive fashion. For a knowledgeable photographer, this camera is a powerful tool."

Overall, he says, "The Olympus Pen-F, 2016 version, feels great in the hands. Its old-school dials move comfortably and are conveniently placed. For the smart-phone generation, the touch screen is an effective way to get around the camera's basic controls, but use the knobs to dig deep."

Feature Highlights Include:

  • 20MP CMOS sensor with no low-pass filter results in reduced noise and higher ISOs, plus 5-axis IS (Image Stabilization), effective to five stops
  • Eye-level EVF with more than 2-million dot resolution; the 3-inch monitor is touch-sensitive, from which one can control shutter release, image magnification, AF area selection, magnified playback, scene mode selection, and more
  • Lightning-fast AF acquisition, with over 800 selectable AF points and 81-area multiple AF; face recognition is fast and reliable, and when shooting with manual focus, face-recognition will confirm focus; also included is live image magnification and focus peaking
  • The Creative Control Dial lets photographers directly access four separate artistic image control functions -- Mono, Art, Color, and "CRT" -- to apply fine controls to color intensity and luminosity, choose creative filters, or apply virtual color filters to black-and-white images
  • Manually adjustable dynamic range gives photographers the ability to adjust the highlight and shadow details to +/- 7 EV

PEN-F Specs:

  • 20MP Micro Four-Thirds (17.4x13mm) Live MOS Sensor 50MP Images Possible in Hi-Res Shot Mode RAW + JPEG Still Images 5-Axis Image Stabilization in Camera Body
  • 2.36 million dot resolution EVF
  • 3-inch 1,037k dot resolution flip-out touch LCD monitor
  • 60-1/8000 sec via mechanical shutter
  • 60p Full HD Video
  • 10fps high-speed burst rate
  • Built-in Wi-Fi

Pricing and Availability
The PEN-F body is now available from Adorama in black or silver for 1199.99 USD. The ECG-4 Metal Grip for the Olympus PEN-F is available for 129.99 USD. Both will begin shipping in March 2016.

The limited-edition version of the IOMEM10M2L Olympus E-M10 Mark II with a 14-42mm zoom lens is available for $899 and will begin shipping in late February, 2016.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV. 

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

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