SOURCE: Brand2Global Conference

Brand2Global Conference

August 11, 2015 03:00 ET

Brand2Global 2015 Agenda Includes Major Global Brands; August 18 Brand2Global Webinar to Feature Dell's Wayne Bourland

LONDON, UNITED KINGDOM--(Marketwired - Aug 11, 2015) - There are less than two months remaining until the third annual Brand2Global Conference, which will be held at the Doubletree - Tower of London Hotel, September 30 - October 1. Brand2Global is an event designed for professionals who drive global marketing activities and are responsible for international market share and revenue. Follow the links below for a quick preview of just three of the exciting sessions recently confirmed for this year's event:

  • Global Customer Experience: Trends and Challenges in Balancing Global Messaging and Local Relevancy. Speakers: Stefan Tornquist (Econsultancy) and Paula Shannon (Lionbridge) -- This session will examine how to manage campaigns across multiple markets and channels and will share the results of a recent research survey that highlights trends, challenges, and opportunities based on insights from global marketing professionals, consultancies, and agencies.
  • "Better Together" -- Marketing Lessons From One Of The Major M&As In The Energy And Technology Sectors. Speaker: Giuseppe Caltabiano (Schneider Electric) -- In 2014, the industrial automation giant Schneider Electric acquired Invensys plc, expanding its product offering in the field of Control Systems, Software and Services. In this session, Giuseppe will focus on the branding challenges related to the acquisition, and explain decisions taken on marketing communications and campaigns.
  • Leveraging Digital Globalization to Increase Brand Effectiveness and Enhance Customer Experience. Speaker: Bruno Herrmann (The Nielsen Company) -- Globalizing organizations must initiate or accelerate their digital evolution to delight ever more demanding and diverse customers across geographies. Setting the stage effectively is therefore critical to deliver on world-class experience and to make the right moves at the right time. In this session, Bruno will share dos and don'ts and how to incorporate them in an actionable roadmap.

Registration is open for Brand2Global 2015. To view the complete conference agenda and timetable, please visit

The Brand2Global team is also co-producing a free webinar on August 18 with The Content Wrangler and featuring Wayne Bourland (Director, Global Localization Team at Dell) delivering his presentation "Why We Shouldn't Translate Marketing... And Why We Do It Anyway." Wayne will challenge perceptions that the reason companies translate marketing is to get good local copy. Ultimately, he will argue, doing it at scale any other way just costs too much, takes too much time and requires too much overhead. For more information on this free webinar and to register, please click here.

Organized by:
The Localization Institute Inc., based in Madison, Wisconsin, is the global leader in providing conferences, training, and education in localization -- the adaptation of products and services for international markets. It organizes Brand2Global Conference, which is in its third year and focuses on issues related to global branding and global marketing activities.

Contact Information

  • Alex Bernet
    Brand2Global Conference Manager
    Email Contact


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