SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 28, 2011 19:25 ET

Branded Content PR: Think Like a Publisher to Attract Followers, Boost Sales Leads and Skyrocket Visibility

Bulldog Reporter's PR University Presents a New 90-Minute Audio Conference

OAKLAND, CA--(Marketwire - January 28, 2011) - PR and communication professionals looking to build brand by creating and offering branded content -- white papers, videos, eBooks, websites, tip sheets or podcasts -- to attract customers, investors and even the press should attend this new, 90-minute audio conference titled: "Branded Content PR: Think Like a Publisher to Attract Followers, Boost Sales Leads and Skyrocket Visibility."

PR University has gathered an extraordinary panel of branded content experts to help PR pros decipher the code -- so they can get started on their branded content PR program right away. Learn which media work best for which purposes, what's hot in branded content, where branded content is headed in the next 12-18 months, and how PR can jump into the fray with their own branded content strategy -- as soon as the teleconference is over.

This exclusive PR University webinar takes place on Thursday, February 3, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Featuring:

Diane Thieke, Marketing Director, Dow Jones & Co.

Joe Pulizzi, Founder, Content Marketing Institute

Andrew Davis, Chief Strategy Officer and co-founder, Tippingpoint Labs

Jonathan Kranz, Author, "Writing Copy for Dummies"

What PR Pros will Learn:

  • Branded Content 101: What it is -- and isn't -- and how companies, big and small, successfully use this strategy right now

  • White papers, videos, web site -- what are some of the most popular types of branded content you can develop?

  • Fitness test: How to figure out if your company or client is a good fit for a branded content campaign

  • Watching the bottom-line: What's the ROI of a branded content strategy, and how they can maximize it?

  • The latest tips, secrets and surefire strategies for maximizing the effectiveness of a branded content strategy

  • Rookie mistakes to avoid: What to watch out for when launching a branded content campaign

  • Tools of the trade: What they need to know to get started with a branded content program

  • How to measure and track the effectiveness of their branded content campaign

  • Business or pleasure? How to use branded content to reach eager consumers as well as hard-nosed business executives

  • Case studies and examples: How leading companies are using branded content strategies to grab market share, entice new customers -- and boost ROI

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information

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