SOURCE: Dailybreak Media

Dailybreak Media

March 05, 2014 11:08 ET

Branded, Gamified Content Boosts Instagram's Effectiveness for Brands

Dailybreak Media Integrates Instagram Into Its Solution Set

BOSTON, MA--(Marketwired - Mar 5, 2014) -  Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, has added Instagram photo and video capabilities to its solution set. Instagram+ leverages the proven engagement benefits of Dailybreak's gamified content, and enhances its user-generated content (UGC) offerings with the social, viral and mobile photo-sharing network.

From selfie-obsessed tweens to multi-tasking millennials, Instagram is becoming the social destination of choice for millions. Now, major brands and their agency partners seeking to tap into -- and actively grow this network of users -- can use Dailybreak's proven gamification platform to engage new followers at scale. Contests and promotions leveraging Instagram+ are distributed across Dailybreak's network of millions of users. Combined with Instagram's 75+ million daily users, brands now have a powerful combination for achieving marketing KPIs, growing their networks and delighting customers.

Dailybreak Media offers a full-featured platform with which brands can create branded, interactive contests, promotions and experiences, all built around gamified content. Instagram+ adds the ability to upload photos and videos from the photo-sharing network in real-time using campaign-specific hashtags. Each campaign or contest incorporates the ability to track unique photo and video entries, as well as the ability to share, comment or vote on specific content. Instagram is a natural extension to Dailybreak's interactive engagement platform, which features user-generated content (UGC) at the core of nearly two-thirds of all campaigns.

"Today's consumers, particularly millennials, don't want to feel targeted when they interact with a brand -- they want to choose the experience, and then share it with friends instantly on social channels of choice, like Instagram," said John Federman, chairman and CEO of Dailybreak Media. "We view Instagram as a natural partner to our gamified platforms, as they both rely on creating a shareable experience that makes users want to invite their friends to participate. Instagram+ joins Pinterest+ as the latest in the growing list of innovative integrations designed to give our customers and partners all the necessary tools to grow the scale and optimize their investments across their entire social footprint." 

About Dailybreak Media
Dailybreak Media is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Procter & Gamble, Dunkin' Donuts, PUMA, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.

Contact Information

  • For more information, contact:
    Jeff Lavery
    SVM Public Relations for Dailybreak Media
    Email Contact
    (401) 490-9700