Brandimensions Inc.

Brandimensions Inc.

October 30, 2006 08:30 ET

Brandimensions Appoints Former AOL Canada Chief as New CEO

Company Expands Management Team and Board of Directors to Lead Newly Formed Businesses, BrandIntel and BrandProtect

TORONTO--(CCNMatthews - October 30, 2006) - Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced Craig Wallace as its new chief executive officer. Wallace brings with him more than 23 years of experience in leading well established and emerging Internet-based technology companies, recently serving as president and CEO of AOL Canada Inc. from 2003 to 2006. In addition, Brandimensions announced its executive management team and new board members.

As CEO of Brandimensions, Wallace will lead the company through an aggressive growth strategy that includes the spinning out of two new operating companies, BrandProtect and BrandIntel, which provide online brand protection and market intelligence services, respectively (see related news "Brandimensions Launches BrandIntel and BrandProtect"). As head of the newly formed parent company, Brandimensions, Wallace will also manage the executive team and oversee shared operation services.

In addition to his tenure at AOL Canada, Wallace was active in the Toronto private equity community as a general partner of IceAngels LLP. Earlier in his career, he held president and CEO positions at publicly traded companies PCDOCS/Fulcrum Inc. and iSTAR Internet Inc. and also held executive sales and marketing positions at Microsoft Canada.

"Brandimensions has already established itself as a leader in leveraging the power of the Internet to both protect a company's most important asset -- its brand -- and help validate critical business decision making with market intelligence," said Mr. Wallace. "This is a very exciting time for Brandimensions, and I am eager to help the team leverage its expertise in business and technology to ensure the company continues to bring leading-edge brand protection and intelligence solutions to our clients."

Unique to Brandimensions and its companies is its proprietary technology engine that has mapped the Internet, covering more than 210 million domains, eight billion URLs and 50 billion links. In addition to Brandimensions comprehensive technology backbone, the company uses human data taggers to further analyze the data providing the highest level of data integrity in industry. This approach ensures that data leveraged for both BrandIntel and BrandProtect is of the highest quality, accurate and relevant to client's brand.

To ensure the success of Brandimensions' long-term growth strategy, the company has further expanded its executive management team and board of directors:

Executive Management Team:

Colin Silver, executive vice chairman

Silver co-founded Brandimensions and will serve as executive vice chairman, overseeing the strategic direction for the company. He is the former CEO of Incentive Management Services, which he founded in 1987 and sold to Maritz Inc., at which he also held an executive position.

Bradley Silver, president, BrandIntel, and interim president, BrandProtect

As co-founder and former CEO of Brandimensions, Silver will serve as president of BrandIntel moving forward, responsible for driving the company's growth and expanding the organization's services into new vertical industries. In addition, Silver will act as interim president of BrandProtect, providing strategic council to the company.

Roy Bryant, chief operating officer

Bryant is responsible for oversight of all company operations, including a team of analysts and data taggers, which are a critical component of Brandimensions' unique market intelligence offering from BrandIntel. He brings more than 20 years of technology experience to his role, having founded SevenTwentyFour Inc., which produced the first link map of the Web and was acquired by Brandimensions in 2006.

Alan Peck, chief financial officer

Peck is responsible for defining and executing on Brandimensions' financial strategy, as well as enhancing the quality and performance of its internal financial operations, human resources, legal, treasury and related information systems. He has shared responsibility for developing and executing Brandimensions' overall business strategy, achieving financial objectives and delivering fair value to its shareholders. Peck brings more than 20 years of experience in finance with companies such as Unisys.

Leslie Goldsmith, chief research officer and co-chief technology officer

Goldsmith is a director and co-founder of Brandimensions, providing visionary leadership for strategic technology initiatives. He has been involved with software development for more than 30 years, currently serving as a director and founder of Affinity Systems, which provides the technology backbone for Brandimensions and its companies.

Hugh Hyndman, co-chief technology officer

Hyndman is a director and co-founder of Brandimensions, where he leads the software development team and drives new innovative technologies to support the business. Additionally, he is a director and founder of Affinity Systems. Prior to starting Affinity Systems, Hyndman held various positions at I.P. Sharp Associates and has extensive international experience from working in London, Mexico City and Singapore.

Board of Directors:

Elias Vamvakas, chairman

Vamvakas will act as chairman of the board for Brandimensions. He is currently the chairman and CEO of OccuLogix, a biosciences corporation that develops treatments for age-related eye diseases. Prior to OccuLogix, Vamvaka co-founded TLCVision in 1993 where until recently he served as chairman, president and CEO and grew the company's revenues to more than $250 million to become the largest eye care provider organization in North America. In addition, Vamvakas is founder and chairman of private equity firm Greybrook Corporation.

Ken Nickerson, board member

Nickerson will join Brandimensions' board of directors. He is currently CEO of iBinary LLC, a private technology research and investment firm. He recently completed both investing in and operating as CEO of OpenCola Inc., a collaborative search engine company. Previously, he acted as general manager of the Microsoft Network in Canada.

"We are excited to have a team of such seasoned industry veterans led by Craig Wallace to ensure Brandimensions achieves its goal of being the leader in the brand intelligence and protection industries," said Elias Vamvakas, chairman of Brandimensions. "Craig's experience heading up already established and emerging Internet-based technology companies made him the obvious choice for this position, and we look forward to what lies ahead for Brandimensions."

About Brandimensions Inc.

Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-published content to advance business decision making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions' mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company's award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company's extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.


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