SOURCE: Brandimensions, Inc.

May 04, 2006 16:12 ET

Brandimensions Intelligence Report Indicates Summer Movie Season Will Be Stronger Than in 2005

Report Released at OnHollywood 2006 Industry Conference Shows Consumers More Engaged in Online Discussions About Upcoming Summer Blockbusters

TORONTO -- (MARKET WIRE) -- May 4, 2006 -- Brandimensions today announced the release of a new research report that captures the share of online discussion and sentiment generated by consumers related to the opening of the summer blockbuster movie season. Based on an analysis of more than one million Internet sites, sources and blogs pertaining to the film industry, approximately 6,500 relevant consumer comments posted online and specific to the movies being analyzed, were used in the report. The report was released at the OnHollywood 2006 industry conference in Hollywood, CA.

Key findings of the report indicate that this summer's movie season will be stronger than last year:

--  Audiences are more engaged in discussing films for May 2006 than they
    were last year in discussing May 2005 releases (prior to their respective
    openings) -- discussion share for 2006 releases was double that of last
    year's May films.
    
--  Audiences are more optimistic about the quality of films to be
    released this blockbuster season, starting with the May 2006 releases. This
    indicates that audiences are showing more positive interest for the May
    2006 releases than for those films released in May 2005.
    
--  Males 25-49 and Females 25-49 are the primary audiences discussing
    films for May 2006, and the majority of their discussion is very positive.
    Given that the lack of pre-release engagement from these audiences was a
    key factor in the 2005 box office slump (as per a Brandimensions study on
    August 18, 2005), this suggests that both demographics may be more likely
    to attend movies more frequently this May.
    
--  In May 2005, only "Star Wars Episode 3" was generating pre-release
    discussion and sentiment comparable to the four major releases of May 2006
    ("Mission: Impossible 3," "X-Men 3," "DaVinci Code" and "Poseidon").  Given
    the apparent higher intent to view May 2006 films, this may suggest that
    the cumulative attendance for May 2006 will likely surpass attendance of
    films exactly one year ago. It may also indicate that the 2006 summer
    blockbuster season will not begin in a "slump."
    
The report is the latest generated by the Brandimensions FilmIntel service, which is part of the company's entertainment market intelligence offering. Brandimensions provides key decision-makers access (both through reports and via a customized online client environment) to daily metrics regarding consumer perceptions, purchasing behavior and interests and valuable competitive intelligence. Using a proprietary Internet monitoring technology combined with a patent-pending content analysis methodology, the company detects, analyzes and generates intelligence on thousands of relevant comments about films and other entertainment products on a daily basis.

"From a marketing and research perspective, the entertainment industry is more fractured than ever before," said Bradley Silver, CEO of Brandimensions. "Consumers are increasingly difficult to reach with singular marketing campaigns, marketers are overburdened looking for ways to maintain ROI and marketing budgets have not changed. Brandimensions exists to help companies better understand and communicate with these fractured markets on the Internet and to support entertainment executives in ensuring their films, TV programs or music are successful."

Brandimensions is presenting the results of this report during a demonstration of its services at 11:30 a.m. PDT at OnHollywood 2006, the digital media and entertainment market for executives, at the Roosevelt Hotel in Hollywood, CA. To schedule interviews with Brandimensions research directors on this report, please contact Jason Keith of Lois Paul & Partners at 781-782-5848.

About Brandimensions Inc.

Incorporated in 2001, Brandimensions delivers actionable market intelligence and brand protection solutions that solve everyday business challenges. The company's unique methodology, which combines the power of technology with the intelligence of human analysis, enables the delivery of industry leading practices and programs in market intelligence and brand protection. Brandimensions is a rapidly growing, client focused, ambitious company quickly establishing itself as the industry benchmark in both Market Intelligence and Brand Protection services. Brandimensions believes in its clients and is committed to delivering an actionable business service to the best of its abilities each and every day. Headquartered in Toronto, Canada, Brandimensions' offices are located in the United Sates and Singapore.

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