Brandimensions Inc.

Brandimensions Inc.

October 30, 2006 08:30 ET

Brandimensions Launches BrandIntel and BrandProtect

New Companies Focused on Continuing Growth in Online Brand Protection and Market Intelligence Businesses

TORONTO--(CCNMatthews - October 30, 2006) - Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced it is building out its online brand protection and market intelligence businesses into separate companies, BrandProtect and BrandIntel, respectively. Brandimensions, led by newly appointed CEO Craig Wallace, becomes the parent company, providing capital markets relationship management and maintaining shared administrative services (See related news "Brandimensions Appoints Former AOL Canada Chief as New CEO").

As the Internet changes the way businesses grow, learn and evolve, Brandimensions' new companies will provide customers with specialized services designed to protect and build customer trust and intimacy, as well as brand equity. The new subsidiaries will build off Brandimensions' record growth in 2005, during which the company doubled revenues and grew its customer base to 150 active clients. Both companies are projected to triple their growth in 2006 and have already secured an impressive client list of Fortune 500 companies including Activision, CBS, DaimlerChrysler, Royal Bank of Canada, Wells Fargo, and Whirlpool.

"Brand holders are increasingly challenged with understanding the risks and rewards associated with the rise of consumer-published content on the Internet, and more importantly how to harness it to build brand equity," said Craig Wallace, Brandimensions CEO. "This creates a tremendous opportunity for both BrandProtect and BrandIntel to expand their leadership positions by offering proven services that allow large brand holders to maximize the new opportunities the Internet offers while ensuring their brand is protected from fraudulent activity. Brandimensions will continue to invest in its new companies by strengthening its technology platform and expanding expertise in its respective industries."

Unique to Brandimensions and its companies is a proprietary technology engine that includes the world's largest Internet LinkMap, covering over 210 million domains, eight billion URLs and 50 billion links. In addition to this award-winning technology, the Brandimensions companies use human data taggers to further analyze information generated by the technology engine, providing the highest level of data quality in the industry. This approach ensures data accuracy, integrity and relevancy to a client's brand.

BrandIntel Advances the Science of Decision Making

The evolution of the Internet as a means for consumers to publish content and interact with communities of interest gives brand owners a new dimension of market insight and opportunity for deeper customer intimacy. BrandIntel translates online consumer-published content into reliable intelligence, enabling businesses to advance the science of decision making. The company offers an information-delivery platform combining human intelligence with award-winning technology for the most trusted data in the industry. BrandIntel provides this data in a way to help businesses validate critical business decisions, uncover new opportunities for value creation, and get closer to customers.

"Unlike competitive offerings, BrandIntel understands that not all online consumer sentiment is created equal," said Bradley Silver, president of BrandIntel. "BrandIntel's human data taggers enables our research to focus on the right conversations and data at the right time, providing our customers with more accurate intelligence to make critical business decisions. In addition, BrandIntel research looks beyond traditional keyword searches to focus on brand or product attributes, providing clients with a deeper understanding and more actionable information."

Bradley Silver will serve as the president of BrandIntel and will be responsible for driving the company's growth and expanding the organization's services into new vertical industries. For more information on BrandIntel, please visit www.brandintel.com.

BrandProtect Fights Online Fraud

BrandProtect delivers brand protection solutions that protect an organization's most important assets -- trusted relationships with clients, online revenue streams, and equity established in company brands. BrandProtect helps companies address online crimes such as fraud, phishing, identity theft, counterfeit product sales, stolen credit card sales, trademark abuses, brand equity damage, and false information pertaining to the company and its executives. The company uses proprietary technology to continuously and rapidly traverse the Internet, quickly identifying on a daily basis all unauthorized third-party references to and usage of an organization's brands, trademarks, product names, and nomenclature on the Internet. The BrandProtect support team then works to shut down the brand infringement or fraudulent sites.

"We have reached a level of heightened awareness in the brand protection industry, and BrandProtect is uniquely positioned with our comprehensive suite of fraud management services," said Bradley Silver, interim president of BrandProtect. "We have the strongest people, technology and take-down results among our competition. As we continue to grow our business, BrandProtect will build on and leverage these competitive assets to provide our clients with unparalleled protection."

Bradley Silver will serve as the interim president of BrandProtect, providing strategic council and looking for new opportunities to expand the company's brand protection offerings. For more information on BrandProtect, please visit the web site at www.brandprotect.com.

About Brandimensions Inc.

Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-published content to advance business decision making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions' mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company's award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company's extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.


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