SOURCE: EmbroidMe

EmbroidMe

February 17, 2010 17:44 ET

Branding 101: EmbroidMe Has the Solutions to Help You Establish Your Brand and Create Awareness

WEST PALM BEACH, FL--(Marketwire - February 17, 2010) - Most business people recognize the value of advertising and marketing, but many just don't know where to begin. The first step is actually pretty obvious: establish your brand. However, there is much more to creating a brand than just coming up with a logo or brand identity. You must also create brand awareness.

"One of the best ways to continuously brand your business is to establish a uniformed front through branded clothing," said Christine Marion, MAS at EmbroidMe. "Clothing embroidered or screen printed with your logo not only instills and reinforces brand awareness, but it also conveys a feeling of quality and professionalism, which is so important to your image."

Branding goes beyond simple recognition and recall. Ultimately, the objective of a brand is to develop or support the expectations behind a consumer's experience with the brand or product. Thus, you want to create the impression that your brand has certain qualities or characteristics that make it special or unique. A brand is arguably the most valuable element in a company's advertising and marketing materials, as it demonstrates what the brand owner is able to offer in the marketplace.

How are you currently managing your brand? EmbroidMe specializes in helping businesses manage and market their brands through custom embroidery, screen printing and a wide variety of promotional products. EmbroidMe offers not only expertise, quality and affordability, but with more than 800,000 items to choose from, EmbroidMe has marketing solutions for every business.

About EmbroidMe: With more than 450 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to businesses large and small. To locate the store nearest you, visit: http://www.embroidme.com.

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