SOURCE: BrandIntel

July 18, 2007 09:00 ET

BrandIntel to Participate in Podcast on "Measuring Consumer Sentiment About Prescription Drugs"

Pharmaceutical Marketing Talk Podcast Discussion to Focus on Data Mining and Using Online Consumer-Generated Content to Help Improve Drug Marketing Initiatives

TORONTO--(Marketwire - July 18, 2007) - BrandIntel, a leader in consumer and market intelligence solutions, today announced that Mark De Paoli, pharmaceutical analyst, BrandIntel, will participate in a live podcast interview on "Measuring Consumer Sentiment About Prescription Drugs." The podcast will be hosted by John Mack, publisher and editor at Pharma Marketing News, and will focus on how pharmaceutical companies can gain critical insight from analyzing online consumer-generated content in blogs, discussion boards, chat rooms, and forums. Mark will also discuss how such data provided by BrandIntel can allow companies to make better business decisions regarding their brands.

The Pharma Marketing Talk podcast will focus on a recent report that BrandIntel issued, "Botox: Capital Markets Consumer Insight Monitor" which tracked and analyzed online buzz for each brand from January 2005 - February 2007. The BrandIntel study found that although consumer perceptions for Restylane have remained fairly neutral, Botox has seen an increase in consumer sentiment, indicating that consumers are more accepting of its use since its introduction into the market a few years ago. Mark will discuss these findings as well as the broader implications of how pharmaceutical marketers can leverage online buzz to better understand consumers.

Podcast: "Measuring Consumer Sentiment About Prescription Drugs"


WHEN:  Thursday, July 19, 2007
       2:00 p.m. EDT

WHO:   Mark De Paoli, pharmaceutical analyst, BrandIntel
       John Mack, editor and publisher, Pharma Marketing News,
       Pharma Marketing Blog

WHERE: To listen to the BrandIntel podcast live, please visit:
       http://www.blogtalkradio.com/hostpage.aspx?show_id=31107

To participate in the discussion in an online forum dedicated to this event, please visit: http://www.forums.pharma-mkting.com/showthread.php?t=778

About BrandIntel (www.brandintel.com)

BrandIntel, a Brandimensions Inc. company, translates consumer-created content about brands, products and services into reliable data that helps companies advance the science of decision making. BrandIntel's patent-pending process combines award winning technology with human insight, resulting in the most reliable data in the industry. BrandIntel solutions help companies validate critical business decisions, uncover new opportunities for value creation and get closer to their customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States.

About Pharma Marketing Talk (www.talk.pharma-mkting.com)

Pharma Marketing Talk is a weekly online and archived streaming audio talk radio show (podcast) that features interviews with innovators in pharmaceutical marketing. The show is a service of the Pharma Marketing Network, which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics.