WHEN: Wednesday, April 18, 2007 WHO: Bradley Silver, President, BrandIntel Ted Morris, Senior Vice President, Global Alliances, BrandIntel Michael Raynor, Author of "The Strategy Paradox" and distinguished fellow, Deloitte Research WHERE: Manhattan Ball Room Marriott Marquis 1533 Broadway Street, 8th Floor New York, NYSchedule -- 7:30 am Breakfast, 8:30 am Keynote Address w/Michael Raynor, 9:30 am Panel discussion moderated by BrandIntel Research Presentation "Using Consumer-Created Content to Understand and Develop New Brand Metrics"
WHEN: Tuesday, April 17, 2007 WHO: Alan Dean, Vice President Business Innovation, BrandIntel WHERE: Booth Room Marriott Marquis 1533 Broadway Street, 5th Floor New York, NYIn this presentation, attendees will learn the importance of online consumer discussions -- consumer-created content -- how it compares to traditional survey research and demonstrate through case studies why the human categorization of consumer discussion information is more reliable than the use of Artificial Intelligence. BrandIntel will review lessons learned regarding the volatility (and impact) of Internet discussions, the importance of norms by market/subject matter and how companies can map the psychology of consumer perceptions. The presentation will conclude with a discussion on BrandIntel's future science, including an introduction on new key metrics and a framework of Sources of Influence/Product Attributes/Decisions critical to any company looking to better understand how to measure the impact of online discussions. To view this presentation following the conference, please visit: http://www.brandintel.com/brandintel.aspx?pageid=aboutus_events_arf About BrandIntel (www.brandintel.com) BrandIntel, a Brandimensions Inc. company, translates consumer-created content about brands, products and services into reliable data that helps companies advance the science of decision making. BrandIntel's patent-pending process combines award winning technology with human insight, resulting in the most reliable data in the industry. BrandIntel solutions help companies validate critical business decisions, uncover new opportunities for value creation and get closer to their customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States.
Contact Information: CONTACTS: Rachel Reed Lois Paul & Partners 781-782-5785 rachel_reed@lpp.com Maxine Friedman BrandIntel 646-202-9387 mfriedman@brandintel.com