SOURCE: BrandIntel

April 12, 2007 14:57 ET

BrandIntel to Host Breakfast and Keynote Session at ARF Conference

Company to Host Panel Discussion and Present Research on Brand Metrics at 2007 Convention

TORONTO -- (MARKET WIRE) -- April 12, 2007 -- BrandIntel, a leader in consumer and market intelligence solutions, today announced that it has been chosen by the Advertising Research Foundation (ARF) to host a breakfast with keynote speaker Michael Raynor, author of "The Strategy Paradox," at this year's convention "Re:think 2007." The breakfast will feature a book signing and keynote address with Raynor, followed by a panel session and networking. BrandIntel will also deliver a research presentation titled, "Using Consumer-Created Content to Understand and Develop New Brand Metrics" as part of the three day convention.

BrandIntel Exclusive Breakfast and Keynote Session

WHEN:     Wednesday, April 18, 2007

WHO:      Bradley Silver, President, BrandIntel
          Ted Morris, Senior Vice President, Global Alliances, BrandIntel
          Michael Raynor, Author of "The Strategy Paradox" and
          distinguished fellow, Deloitte Research

WHERE:    Manhattan Ball Room
          Marriott Marquis
          1533 Broadway Street, 8th Floor
          New York, NY
Schedule -- 7:30 am Breakfast, 8:30 am Keynote Address w/Michael Raynor, 9:30 am Panel discussion moderated by BrandIntel

Research Presentation "Using Consumer-Created Content to Understand and Develop New Brand Metrics"

WHEN:     Tuesday, April 17, 2007

WHO:      Alan Dean, Vice President Business Innovation, BrandIntel

WHERE:    Booth Room
          Marriott Marquis
          1533 Broadway Street, 5th Floor
          New York, NY
In this presentation, attendees will learn the importance of online consumer discussions -- consumer-created content -- how it compares to traditional survey research and demonstrate through case studies why the human categorization of consumer discussion information is more reliable than the use of Artificial Intelligence.

BrandIntel will review lessons learned regarding the volatility (and impact) of Internet discussions, the importance of norms by market/subject matter and how companies can map the psychology of consumer perceptions. The presentation will conclude with a discussion on BrandIntel's future science, including an introduction on new key metrics and a framework of Sources of Influence/Product Attributes/Decisions critical to any company looking to better understand how to measure the impact of online discussions.

To view this presentation following the conference, please visit:

About BrandIntel (

BrandIntel, a Brandimensions Inc. company, translates consumer-created content about brands, products and services into reliable data that helps companies advance the science of decision making. BrandIntel's patent-pending process combines award winning technology with human insight, resulting in the most reliable data in the industry. BrandIntel solutions help companies validate critical business decisions, uncover new opportunities for value creation and get closer to their customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States.

Contact Information