September 24, 2009 15:26 ET

brand.LIVE: One Local Business Working to End Vancouver's Reputation as "No Fun City"

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 24, 2009) - Local brand activation and event production company brand.LIVE is recovering from executing two of the city's biggest events of the year - Summer Sessions at Ambleside, featuring Sarah McLachlan, Sheryl Crow and Neil Young, and Showdown in Downtown, where Steve Nash, Baron Davis, Hasheem Thabeet and the Vancouver Whitecaps slugged it out in an eight-a-side charity soccer match in Vancouver's David Lam Park.

Local police estimated over 13,000 fans enjoyed the musical summer night in Ambleside and 5,000 sports lovers cheered on the teams in Yaletown. For a city with the infamous tag as No Fun City, brand.LIVE sees all that changing. And it's about time.

"We know this is an energized city, and people here want to celebrate," says Paul Runnals, Senior VP of Production. "They've just needed reasons to come together and have a great time - and that's what we've been giving them. Plus, with the Olympics around the corner, there couldn't be a better time to ramp up our city's spirit and give them a little practice at whooping it up."

brand.LIVE is no stranger to large-scale city celebrations, having produced the inaugural Illuminate Yaletown outdoor multi-media event earlier this year, Festival 150 - a three-day outdoor concert in Victoria's inner harbor, and countless other city-wide events around the Grey Cup festival in 2005.

And while events are thrilling fans, they're also promoting brands, Runnals is quick to point out. "Brands like Whistler Brewing, The Sarah McLachlan Foundation and RBC got huge visibility at these recent events, and that's a core part of our business: producing extraordinary events that also shine the spotlight on brands, putting them right where their customers are. It's a win win."

Next up for brand.LIVE is producing three creative, energizing pavilions - Vancouver House, Holland Heineken House and Alberta House - for the city to experience during the 2010 Winter Olympics.

About brand.LIVE:

brand.LIVE is a full service brand activation company specializing in the design and execution of major sporting, concert and cultural events. Clients include Nettwerk, the Steve Nash Foundation, the BC Lions and Calgary Stampeders football clubs, the Pacific Newspaper Group, the Vancouver Sun Run, Lilith Fair Festival, 2005 Tsunami Benefit Concerts and the 2003 SARS "Concert for Toronto". Touring clients include Sarah McLachlan, Avril Lavigne, Dido, Nelly Furtado, Prince, INXS and the Tragically Hip. brand.Live is an active member of the Community Ecosystem Restoration Initiative (CERI), which ensures that any project brand.LIVE manages has a zero carbon footprint on the global environment. Through our partnership with Pacific Green, we invite our clients to join the worldwide movement addressing climate change. More information about brand.LIVE is available at For more information on the Sarah McLachlan Foundation visit For more information on the Steve Nash Foundation visit

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