October 06, 2010 08:00 ET

BrandMojo Announces Canada's Most Loved and Hated Brands

Tim Horton's and Cirque de Soleil Top Canada's most loved brands in study

MONTREAL, QUEBEC--(Marketwire - Oct. 6, 2010) - BrandMojo, a not-for-profit brand rating site that explores the most loved and hated brands, today announced Canada's most loved and hated brands. The results are based on more than 68,000 ratings by more than 1,000 Canadians over a 9 month period. 

As of October 6, 2010, below are some key Canadian brand rankings extrapolated from the site:

#1 Google Most loved brand of Canadians
Cirque de Soleil
Tim Horton's
Tim Horton's and Cirque de Soleil are the most beloved Canadian brands
Canadian's most loved bank and telecom brand
These brands battle for the "most hated brands"
#1 Red Cross
Habitat for Humanity
Canadians' most loved charity brands.

BrandMojo presents visitors with a logo of a randomly generated brand. The visitor then rates the brand from a scale of 1 (Hate) to 5 (Love). After rating the brand, the visitor can then see how other visitors rated the brand. The rater can skip the brand if he/she is not familiar with it. The BrandMojo site ranks more than 600 corporate brands and 40 non-profit brands through visitor ratings. Recently, sports teams, universities and celebrities have been added for rating.

Brands are rated at Real-time rankings of all brands can be seen at the BrandMojo leaderboard.

The BrandMojo site is a not-for-profit site that explores the most loved and hated brands. It was created by Bob Mackalski as part of his doctoral dissertation research at the Desautels Faculty of Management at McGill University. The research is overseen by a team of professors who serve on his supervisory committee.

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