CHICAGO, IL--(Marketwired - April 12, 2016) - The State of Co-Op and MDF benchmark report developed by Gleanster Research uncovered why billions of dollars from co-op programs are reported unused every year. It also shared insights about how multi-channel marketing managers can make more strategic investments in people, process and technologies to support their co-op advertising programs.
How could almost 48 percent of appropriated funds go unused every year -- a total Gleanster estimated at $35 billion? Especially considering eight of ten brand marketers believe co-op and MDF programs drive sales and have value? The research asks this same question and details the findings in a visual infographic (link below).
Gleanster's research provides practical and actionable insights that can shape co-op and MDF programs to work in today's evolving media landscape. The infographic helps channel marketing managers by highlighting:
- Major bottlenecks in co-op use at the local level
- The disconnect between co-op and new digital marketing tactics
- Co-op program management tips from industry leaders
You can view the co-op advertising infographic on Brandmuscle's blog at http://bit.ly/1qm2biy.
Image Available: http://www.marketwire.com/library/MwGo/2016/4/12/11G093009/Images/Co-op_Infographic_Snapshot-5ef8957731eaa1529c3aed9bbb3a3070.JPG
Contact Information:
Contact:
Chris Sledzik
216-454-1840
csledzik@brandmuscle.com
