SOURCE: BrandMuscle, Inc.

Brandmuscle, Inc.

April 12, 2016 12:09 ET

Brandmuscle Infographic Highlights the Success and Failure of Co-Op Advertising and MDF Programs

Local Marketing Software Company Leverages Gleanster Research to Highlight Opportunities for Channel Marketing

CHICAGO, IL--(Marketwired - April 12, 2016) - The State of Co-Op and MDF benchmark report developed by Gleanster Research uncovered why billions of dollars from co-op programs are reported unused every year. It also shared insights about how multi-channel marketing managers can make more strategic investments in people, process and technologies to support their co-op advertising programs.

How could almost 48 percent of appropriated funds go unused every year -- a total Gleanster estimated at $35 billion? Especially considering eight of ten brand marketers believe co-op and MDF programs drive sales and have value? The research asks this same question and details the findings in a visual infographic (link below).

Gleanster's research provides practical and actionable insights that can shape co-op and MDF programs to work in today's evolving media landscape. The infographic helps channel marketing managers by highlighting:

  • Major bottlenecks in co-op use at the local level
  • The disconnect between co-op and new digital marketing tactics
  • Co-op program management tips from industry leaders

You can view the co-op advertising infographic on Brandmuscle's blog at

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