SOURCE: Brando Enterprises

March 02, 2011 16:14 ET

Brando Enterprises and Brand Sense Partners Close Marlon Brando Image Licensing Agreements for Renault Auto (UK) and Liu Jo Jeans (Italy)

Two Newest Licensing Deals Underscore Continuing Global Appeal of the Legendary Film Star

NEW YORK, NY--(Marketwire - March 2, 2011) - Brando Enterprises and its exclusive licensing representative Brand Sense Partners, LLC (bsp) have closed their latest Marlon Brando licensing agreements in alliance with two major international brands -- Renault Auto (UK) and Liu Jo Jeans (Italy).

Leading French automobile manufacturer Renault Auto licensed clips from Brando's smoldering performance in "On the Waterfront" for a television campaign promoting Renault's new Clio model. The forward-thinking and highly-stylized spots created by Publicis UK began airing on British broadcast and cable television and in Renault dealer showrooms in February. The spot also features other past and present pop culture mavericks. 

In a second international licensing agreement, Getty Images, on behalf of top Italian retailer Liu Jo Jeans, licensed candid imagery of the icon for a print advertising campaign throughout key fashion and lifestyle publications, as well as an expansive in-store point of sale display campaign including posters and counter displays.

"The Marlon Brando image is in a class by itself, continuing to electrify generations of consumers. Prestigious companies in all major product categories are recognizing the unique connection that the Brando image holds with consumers on a global basis," said Theresa Brown, Vice President at bsp who oversees the Brando program.

"These latest agreements negotiated on behalf of Brando Enterprises by Brand Sense Partners perfectly conform with our mission of identifying opportunities for the benefit of the Brando children that best reflect the actor's great legacy and his wishes," said Larry Dressler of Brando Enterprises. 

For inquiries, please contact Brand Sense Partners at 310 867 7222 or info@bsp.com

About Brand Sense Partners, LLC

Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries. For more information, please visit www.bsp.com.

About Brando Enterprises

Brando Enterprises is a an operating entity created by the Marlon Brando Living Trust to manage core business interests including Brando licensing activities, preservation and archiving of Brando memorabilia in preparation for future exploitation and film participation and represent the Brando Trust's continuing commitment to maximizing opportunities on behalf of the beneficiaries according to Marlon's wishes as set forth in his Trust documents. The Brando Trustees include motion picture producer and former studio executive Mike Medavoy, accountant and business management executive Larry Dressler and Avra Douglas, a close family friend who also served as an executive assistant and creative development executive with the famed actor.

Contact Information

  • CONTACT:
    (For Brando Enterprises)
    SSA Public Relations
    Steve Syatt
    (818) 907-0500
    Email Contact