BrandProtect

March 13, 2007 09:00 ET

BrandProtect Contracts With FDIC for Holistic Approach to Online Risk Management and Brand Protection

TORONTO--(CCNMatthews - March 13, 2007) - BrandProtect, the industry leader in online brand protection, today announced that it has contracted with the Federal Deposit Insurance Corporation (FDIC), an agency that preserves and promotes public confidence in the U.S. financial system by insuring deposits in banks and thrift institutions, to provide the agency with a full spectrum of online brand protection and anti-phishing services. As part of the agreement, BrandProtect will support the FDIC's efforts to protect consumers by monitoring and addressing potential online fraudulent activity and maintaining the integrity of the FDIC brand online.

With the growth of online commerce, BrandProtect will help the FDIC manage online risks and address the presence of phishing attacks, or fraudulent email scams, where the FDIC brand is referenced to lure consumers onto Web sites under false pretenses to provide their personal and financial data to unauthorized persons. By continuously monitoring the Internet for reference to the FDIC brand, BrandProtect will identify online content where potentially fraudulent activity or brand violation exists. Such false references or use of the FDIC logo can cause unknowing consumers to interact with illegitimate or illegal sources. Other infractions include unauthorized reference to the FDIC brand, which is a federal crime.

"Since consumer confidence is very fragile, it only takes one phishing attack to tarnish a spotless reputation and leave a black mark on a brand's name," said Avivah Litan, vice president and distinguished analyst, Gartner. "In order to address this issue, the online brand protection market has really matured in the past year and has morphed to include such areas as fraud, phishing, trademark infringement and traffic diversion. This is proven by organizations leveraging these technologies as part of a broader plan to better protect consumers as well as their brands on the Internet."

Through monthly reports, BrandProtect will provide the FDIC with online analysis of phishing attacks and brand representation by using a combination of highly-skilled personnel and proprietary Internet technology that monitors billions of Web pages. Once relevant brand-related content is identified, BrandProtect's personnel analyze the data for authority, quality and accuracy.

"The FDIC name communicates a high level of trust, safety and security among the financial community," said Roberto Drassinower, president, BrandProtect. "We are very pleased to provide the FDIC with a holistic approach to managing online risk. This is a great example of how organizations are employing the necessary steps to protect their brand and customers on the Internet."

About BrandProtect (www.brandprotect.com)

Incorporated in 2001, BrandProtect is an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. It is also the sister company for BrandIntel, a research company that analyzes online consumer-published content to advance business decision-making. With over 150 clients, BrandProtect is recognized for transforming the way Fortune 1000 companies address brand risks and opportunities due to the growth of the Internet. BrandProtect's mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company's award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company's extensive experience in operations, business development, industry verticals and technology, BrandProtect provides its clients with a distinct competitive advantage. BrandProtect is headquartered in Toronto, Canada, with offices in the United States, the UK and Singapore. For more information, visit www.brandprotect.com.

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