Punch Communications

Punch Communications

November 29, 2012 08:30 ET

Brands Must Familiarise Themselves With Bing's New Webmaster Guidelines for Maximum Search Visibility, Says Punch Communications

LONDON, UNITED KINGDOM--(Marketwire - Nov. 29, 2012) - For the first time since its launch, Bing has published guidelines for SEO best practice, meaning brands must take early advantage and familiarise themselves with the advice in order to attain maximum visibility in the search engine's results pages, says integrated PR, search and social media agency Punch Communications.

Most brands in-house SEO teams or search agencies focus on meeting the standards outlined in Google's webmaster guidelines. Whilst this is predominantly due to it holding the majority market share (89.33 per cent*), Bing not previously stipulating what it constitutes as best practice is also a contributing factor to this behaviour. Now webmasters have the opportunity to identify and undertake optimisation activities that are seen as positive by Bing and, providing actions do not conflict with Google's advice, they can aspire to maximum visibility in the results pages of both leading UK search engines. Furthermore, when Google lost market share in October 2012, resulting in a dip to below 90 per cent for the first time in five years, Bing gained 0.72 per cent on the previous month taking its share to almost 5 per cent.

Bing's Webmaster Guidelines, which can be found in the 'help' section of 'content guidelines' within Bing Webmaster, provide direction for website owners on major points such as technical SEO, social media, content, links and things to avoid. However, Bing stressed that the guidelines are not designed to offer exhaustive technical answers, but instead are assist business owners to "understand the broad strokes of search marketing". The announcement was made on Bing's Webmaster Center blog and is also where news will be posted regarding any updates and amendments made to the Guidelines.

Pete Goold, managing director of PR, social media and search agency Punch Communications, commented: "Google has so far led the way by keeping the SEO industry updated on what it views as best practice and therefore how to improve visibility in its search engine results pages. This move by Bing, especially due to its ever increasing market share, is exciting news for webmasters who can now identify which recommendations both search tool providers share. For the first time, optimisation activity can be undertaken whilst being sure it put a tick in Bing's box as well as Google's.

"Whilst much of the Bing Webmaster Guidelines content is aligned to advice Google provides, such as avoiding duplicate content and link schemes, and focusing on meta elements, a site's backlink profile and relevant body copy, I would recommend brands quickly familiarise themselves with the document in order to identify any new opportunities."

In addition to the guidelines, the Bing will be continuing to hold Webmaster Webinars in December and January. The 30 minute sessions, of which there are six in total, will outline best practice for websites as well as giving hints and tips for SEO as Bing evolves.

For more information on integrated SEO, social and PR agency Punch Communications, please visit www.punchcomms.com, follow on Facebook (/punchcommunications), Google+ and Twitter (@punchcomms) or call 0044 858 411 600.

*Figures quoted from Experian Hitwise UK

Contact Information