Punch Communications

Punch Communications

July 05, 2011 07:30 ET

Brands Must Tap Into Consumer Desire to Share says Punch

LONDON, UNITED KINGDOM--(Marketwire - July 5, 2011) - Brand social media activity must seek to tap into social networkers' inherent desire to share content with their extended networks, according to PR, search and social media agency Punch Communications.

With consumer social networking activity increasing rapidly and many users becoming far savvier when it comes to the way they engage with brands online, brands can benefit significantly from natural user behaviour on social networks.

Platforms such as Formspring, on which users invite other members of the public to ask them questions, have become increasingly popular (Formspring now has over 25 million users), and Punch argues that taking this mentality on board is a great way for brands to garner more engagement through their owned media platforms.

Alex Smith, account manager at SEO agency Punch, said: "Although Formspring is obviously almost at the extreme end of the engagement spectrum and is very personal in nature, there are almost no boundaries in terms of who can ask a user a question. This behaviour is almost certainly something that brands marketing through social media can tap into.

"Providing the mechanic is effective and the right questions are asked, such activity can go a long way towards stirring the thoughts, emotions, opinions and ideas of a brand's fan base, helping them to discover and activate both new users and more importantly, brand evangelists."

There have been many campaigns in the past which has successfully tapped into consumers propensity to interact with brands through both asking and answering questions, such as the Old Spice Guy, which created a great deal of buzz around the brand, and also the Pepsi Refresh campaign, which asked users to vote to give grants to a variety of environment, health, culture, and education-related organizations.

Punch Communications is a leading digital PR agency with a client base spanning the globe. For more information regarding Punch's services, please visit www.punchcomms.com, or call 01858 411 600.

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