November 24, 2015 22:00 ET

Brash Honored With Multiple Wins at Prestigious Branding Awards

Six Months After Opening Its Doors in Asia, Brash Takes Gold, Silver and Bronze at Transform Awards Asia Pacific

HONG KONG, CHINA--(Marketwired - Nov 24, 2015) -  Brash, an international boutique branding agency, swept the Transform Awards Asia Pacific by walking away with multiple awards. No.1 Sydney, their project for private equity company Blackstone, won Gold for Best Stakeholder Relations During A Brand Development Project and took home the Silver in the Property Brand Identity category. Brash also received the Bronze award in the same Property Brand Identity category for Chinese real estate firm Dalian Wanda Group's Jewel property development project.

"Working with utterly ambitious clients like Blackstone and Wanda Group bring out our best work and we are delighted to have been recognized for it," said John Brash, founder and chief executive, Brash. "Asia Pacific is a key market for Brash and we're excited to have hit the ground running,"

The Transform Awards ceremony, which took place on 18 November 2015 in Hong Kong is organized by Transform Magazine, the only global magazine to specialize in coverage of rebranding and brand development. Considered the global branding industry's leading brand development awards ceremony, the Transform Awards celebrate the very best of brand transformation and repositioning and are held annually in Europe, the Middle East, North Africa and the Asia Pacific region.


Brash's vision for No.1 Sydney, which was a Blackstone development at the time, was to realize the potential of an existing commercial building on Sydney's Circular Quay waterfront. With extraordinary views of the Sydney Harbor Bridge and the world-renowned Opera House, the aim was to transform the development into the city's premier mixed use destination. Branded 'The Gateway to Australia,' No.1 Sydney now offers the city's property market with a new national and international profile, appealing to both local and Asian buyers, and firmly establishing Sydney as the next 'It' city.

"More than a real estate brand, No.1 Sydney is a destination for the heart of the harbor, dominating the central ground between the treasured Opera House and the iconic bridge," said Brash. "It's the future projection of what Sydney's skyline will be, a catalyst raising the city to its rightful place amongst the world's most iconic cities like London and New York."

The name, No.1 Sydney, pays tribute to the project's prestige, location and one-of-a-kind nature. Brash fashioned a brand that communicated the project's magnitude with a simple, compelling word mark. Moreover, considering the fast-paced nature of the project, coordinating and communicating with key stakeholders was a large part of ensuring the success of the project.

"Brash worked seamlessly with all parties involved, from Blackstone to the sales agents and helped us create a real estate brand that projects the asset's true worth," said Stuart Grant, senior managing director, Blackstone. "We are delighted to hear of the recognition No.1 Sydney at the Transform Awards and we look forward to working with Brash in the future."


When China's biggest private commercial developer, Dalian Wanda Group and their partner Ridong Group set its sights on a stunning beachfront destination in Australia's Gold Coast City, Brash was brought in to launch the development onto the global stage. The brief was to provide the luxury mixed-use development with a big-time brand worthy of its iconic design and free of the city's party-town stigma.

With the brand idea 'Shine on,' Brash set about reigniting the infectious energy for which the Gold Coast became famous for, perfectly balanced with enough understated elegance to capture the attention of target high-end buyers from the East and West.

Inspired by ancient crystals formed deep in the Gold Coast's earth, award-winning LA-based architect Chad Oppenheim and his team used state-of-the-art technology to scan and create three unique crystalline designs. As a striking beacon along Gold Coast's skyline, Jewel has now been positioned to join the cast of global signature landmarks like Singapore's Marina Bay Sands, London's Gherkin, and Dubai's Burj Al Arab.

"We are honored here at Brash Hong Kong to have won such a prestigious award right out of the gates," said Janice Siu, managing director, Brash Hong Kong. "That our philosophy of striving to make a positive impact on our clients' business through branding is being recognized speaks to the courage, commitment and hard work of the team here and ultimately to our motto: Be Bold, Be Brave, Be Brash."

Brash is currently working with clients across the region from Hong Kong to Vietnam and Australia, and servicing sectors from real estate to banking.

Brash takes Gold, Silver and Bronze at Transform Awards Asia Pacific
Bonn Fu (Project Manager) Addy Walcott (Creative Director), Joe Bates (Business Development Director), Sauling Kan (General Manager), Janice Siu (Managing Director)

No.1 Sydney, the 'The Gateway to Australia'

Wanda Ridong Group's Jewel, positioned to join the cast of global signature landmarks.

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About Brash:
Brash is an independent creative branding agency with offices located in London, Dubai and Hong Kong. The agency delivers brand strategy, identity, campaigns and communications globally to clients across the Middle East, Asia-Pacific and Europe. With a mission to inspire, Brash treats every project, every business and every client relationship as an opportunity use the intangible that is brand to make a truly tangible difference.

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