SOURCE: Sony Europe

Sony Europe

February 16, 2009 02:00 ET

BRAVIA™ Goes Eco: Sony Debuts Greenest Ever TV Range

Innovative New BRAVIA WE5 Cuts Energy Costs, Not Picture Quality

WEYBRIDGE, UK--(Marketwire - February 16, 2009) -


-- Full HD 1080p (40, 46-inch) LCD TV showcases Sony's eco-innovation

-- World's first micro-tubular HCFL backlight cuts power consumption by more than 50%*

-- Smart Presence Sensor switches off picture when set is not being watched

-- Energy Saving Switch reduces power consumption to zero


-- Easily accessible, energy-saving 'Eco settings'

-- Reduced energy consumption

-- Space-saving design cuts transportation carbon emissions

*Compared with similar 2008 model (like the BRAVIA W4500 series)

Now you can cut your carbon footprint while enjoying your favourite TV shows in sparkling Sony Full HD.

For Spring 2009, Sony introduces the greenest ever BRAVIA LCD television line-up. Consuming an average of 20-30% less power than last year's BRAVIA range, the new line-up cuts household energy bills without compromising superlative Full HD picture performance.


The new eco-friendly BRAVIA line-up is headed by the innovative WE5 series that sets new standards for energy efficiency. Packed with power-conserving features, the strikingly styled LCD TV consumes over 50% less power than its predecessor.

Available in two screen sizes (40-inch, 46-inch), the new BRAVIA WE5 series is one of the most energy-efficient HD televisions available.

Key to its remarkable energy saving performance is a new micro-tubular Hot Cathode Fluorescent Lamp (HCFL) backlight that boosts efficiency without compromising superb BRAVIA picture quality.

The WE5 marks the debut of other energy saving innovations. It's the first BRAVIA with an intelligent Presence Sensor that detects the body heat and movement of anyone sitting within normal range of the screen. If the viewer leaves the room -- to answer the door or during a commercial break -- the sensor activates an energy-saving 'picture off' mode, while leaving TV sound on. The picture turns back on as soon as the viewer re-enters the room. If no movement is detected in the room -- perhaps when you've fallen asleep in front of the screen -- the set automatically switches to standby after 30 minutes.

It's also the first BRAVIA with a new Energy Saving Switch that cuts electricity bills still further. Other televisions draw a small amount of power when they're in standby or even when switched off. Flipping a conveniently-placed switch on the WE5 turns the set off completely. Switch back on again and the TV returns immediately to its previous state. It's a smarter, more convenient alternative to manually unplugging the TV when it's not in use.

The WE5 includes a unique easy-to-use electronic on-screen operation manual that reduces the need for printed paper instructions.

Aside from its eco credentials, the WE5 series delivers effortless picture performance with your favourite movies, TV broadcasts and games. The Full HD 1080p LCD panel is complemented by Sony's new BRAVIA Engine 3 that cleans, filters and optimises image data to reduce picture noise while boosting contrast and colour range. Motionflow 100Hz technology with Image Blur Reduction doubles the displayed frame rate for smoother, sharper sports and fast-moving action scenes.

Greenest ever BRAVIA line-up

Alongside the WE5, the entire 2009 BRAVIA range delivers remarkable energy efficiency without sacrificing vibrant HD picture quality.

Most 2009 models carry the 'EU Flower', an Eco-label introduced by the European Commission to certify greener, more environmentally friendly products that comply with strict ecological and performance criteria.

Eco settings on all models are conveniently grouped together for easy access via the television's settings menu.

Reducing LCD panel power consumption, most 2009 BRAVIA models feature a Light Sensor that automatically adjusts backlight brightness depending on ambient room light. Complementing the auto Light Sensor, there's a selectable power saving mode that reduces backlight illumination levels for comfortable viewing in dim light.

An 'Idle TV' mode functions like a PC screensaver, switching off the TV picture to conserve energy if there's been no user activity for a preset time. It's complemented by a sleep/timer function that switches the set to standby after a preset time: it's a useful way of saving energy if you're inclined to drop off during late-night movies.

PC Power Management mode switches automatically to standby if no signal is received from a connected computer for 30 seconds. It's handy if you've connected the TV to your computer for some big-screen gaming action, and want to take a few minutes break without switching everything off.

What's more, the increasingly space-saving design of 2009 BRAVIA models requires fewer product packaging materials. This further reduces carbon emissions during transportation.

"Sony consistently leads the way in reducing the environmental impact of its televisions and other electronic products", says Hiroshi Sakamoto, Vice President, TV Marketing Europe. "As the remarkable WE5 demonstrates, this year's BRAVIA line-up doesn't just look and perform better than ever before. It's an emphatic statement that Sony is serious about cutting the environmental footprint of everybody's home entertainment experience."

BRAVIA WE5 Series: Key Features

Screen size (inch)                           40, 46
----------------------------    -------------------------------
Panel Resolution                           1920x1080
----------------------------    -------------------------------
Motionflow                                   100Hz
----------------------------    -------------------------------
BRAVIA ENGINE                                 BE 3
----------------------------    -------------------------------
Live Colour                                   Yes
----------------------------    -------------------------------
24p True Cinema™                              Yes
----------------------------    -------------------------------
Integrated digital tuner        MPEG4 AVC-HD(1), DVB-T, DVB-C(2)
----------------------------    -------------------------------
DNLA (music/photo/video)                      Yes
----------------------------    -------------------------------
AppliCast™                                    Yes
----------------------------    -------------------------------
HDMI™ inputs                                   4
----------------------------    -------------------------------
BRAVIA™ Sync                                  Yes
----------------------------    -------------------------------
USB Media Player                              Yes
----------------------------    -------------------------------
Picture Frame Mode                            Yes
----------------------------    -------------------------------
SCART                                          2
----------------------------    -------------------------------
HD15 PC Graphics Input                         1
----------------------------    -------------------------------
S-Force Front Surround                        Yes
----------------------------    -------------------------------
XMB™(Xross Media Bar™)                        Yes
----------------------------    -------------------------------
Swivel                                        Yes
----------------------------    -------------------------------
1 Where DVB-T/DVB-C compatible services are available
2 With supported operators

                    BRAVIA 2009 Line-up: Eco Features

                                         S5500  V5500  W5500  E5500   WE5
                                         ------ ------ ------ ------ ------
ECO Setting menu                          Yes    Yes    Yes    Yes    Yes
                                         ------ ------ ------ ------ ------
HCFL Backlight                                                        Yes
                                         ------ ------ ------ ------ ------
Presence Sensor                                                       Yes
                                         ------ ------ ------ ------ ------
Energy Saving Switch                                                  Yes
                                         ------ ------ ------ ------ ------
On Screen Instruction Manual                            Yes    Yes    Yes*
                                         ------ ------ ------ ------ ------
Power Saving Mode                         Yes    Yes    Yes    Yes    Yes
                                         ------ ------ ------ ------ ------
Idle TV Standby                           Yes    Yes    Yes    Yes    Yes
                                         ------ ------ ------ ------ ------
PC Power Management                       Yes    Yes    Yes    Yes    Yes
                                         ------ ------ ------ ------ ------
Light Sensor                                     Yes    Yes    Yes    Yes
                                         ------ ------ ------ ------ ------
EcoLabel (EU Flower)                       **     **     **     **     **
                                         ------ ------ ------ ------ ------
Slimmer design (reduced packaging         Yes    Yes    Yes    Yes    Yes
                                         ------ ------ ------ ------ ------

* With reduced paper instruction manual

** These models have been awarded the 'EU Flower' eco-symbol: WE5 (40", 46"); W55 (32", 37", 40", 46"); E55 (32", 40"); V55 (32", 37", 40", 46", 52"); S55 (37", 40") The EU Flower symbol is the official EU mark for greener products. Compliance includes a take-back policy for recycling after use, reduced energy consumption during use and standby, and limiting harmful substances.

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational
and business practices to ensure that its products are developed in an
environmentally responsible way.

This approach can broadly be divided into three areas:


-- The energy efficient backlight (hot cathode fluorescent lamp - HCFL)
   cuts power consumption by 50% compared with similar 2008 model (like
   the BRAVIA™ W4500 series)
-- If you leave the room, the Presence Sensor switches off the picture to
   save energy.
-- The Light Sensor automatically adjusts brightness depending on ambient
   light conditions.
-- The Energy Saving Switch cuts power consumption to 0 W when the TV is
-- The WE5 series has been awarded the EU Flower label for reduced energy
   consumption, limitation of harmful substances, design for higher product
   durability, easy disassembly and recycling, user instructions for
   correct environmental use, and a post use recycling policy.


--  For simpler recycling, all parts of the WE5 are easily separable. All
    plastic parts  > 100g are made of one material or of easily separable
    materials. Material codes of all the plastic parts > 25g are according
    to the international ISO Standard 11469.
--  Recycled plastics are used and the chemical specifications of flame
    retardants used in many plastic parts all adhere to the international
    ISO standards.
--  The WE5 includes an easy-to-use electronic on-screen operation manual
    that reduces the need for printed paper instructions.
--  The reduced size instruction manual of the WE5 is printed on
    non-chlorine bleach paper using VOC-free ink.


-- As we manufacture, package and transport the BRAVIA models, we focus on
   three things:
      1.  Reducing CO2 gas emissions
      2.  Increasing the percentage of renewable energy used in
          manufacturing facilities
      3.  Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit and

"Sony" and "BRAVIA" are registered trademarks or trademarks of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.