SOURCE: Bravo Wellness

Bravo Wellness

July 16, 2012 13:00 ET

Bravo Wellness Forms Advisory Board; Welcomes Michael O'Donnell, PhD, MBA, MPH

CLEVELAND, OH--(Marketwire - Jul 16, 2012) - Bravo Wellness, an industry leader in results-based wellness incentive programs, is pleased to announce the appointment of Michael O'Donnell, PhD, MBA, MPH to its newly formed Advisory Board. A noted authority in health promotion throughout the last three decades, Dr. O'Donnell brings critical knowledge and guidance in developing and managing health promotion programs based on integrating scientific findings with the dynamic realities of workplace and community environments.

"The addition of Dr. O'Donnell to our Advisory Board reflects the organization's commitment to strengthen our leadership position by expanding Bravo's knowledge of specialized solutions for the design and administration of results-based wellness programs. Michael is highly respected in the industry and his participation will help us develop business strategy for both Bravo Wellness and IncentiSoft Solutions," said Jim Pshock, CEO of Bravo Wellness. "Dr. O'Donnell and the efforts of our Advisory Board will provide insight that will enhance our abilities in plan modeling and design and ultimately help our clients to make the best value-based decisions on where to invest time and resources for maximum health improvement and a greater return on investment."

Dr. O'Donnell has developed and or managed health promotion programs for more than 50 workplace settings in addition to a broad range of clinical, community, government, foundation and insurance settings. He presents internationally on the health and financial impact of health promotion, integrating active living strategies into everyday life, strategic design of workplace health promotion programs, and integrating health promotion into national health policy. He is also the founder and editor in chief of the American Journal of Health Promotion, a peer reviewed research journal with subscribers in more than 40 countries, which focuses on the science of lifestyle change.

"Outcomes-based incentives are the future for many employers, mainly because of the Affordable Care Act, which enables premium differentials for employees who achieve health goals compared to those who do not," said Dr. O'Donnell. "Financial incentives are part of the motivation component of a comprehensive program; employers need to think beyond incentives to embrace the whole person. I look forward to participating in Bravo's Advisory Board as they continue to build on their offering of wellness programs focused on participation, results, and progress."

About Bravo Wellness -- Bravo Wellness is the industry leader in designing outcomes-based wellness incentive programs. Bravo and its subsidiary, IncentiSoft Solutions, provide compliance, technology and administrative support for wellness programs. Bravo supports hundreds of employers and dozens of health plans and wellness providers with solutions for participation-based, progress-based and outcomes-based incentives, including the appeals and alternatives process administration. Visit to learn more. 

Contact Information

  • Bravo Wellness Corporate Marketing