SOURCE: Oracle Corporation

Oracle Corporation

December 08, 2010 08:00 ET

Brazil Retailer Eletrosom Implements Oracle® Retail Merchandise Financial Planning to Support Growth

Retailer Uses Oracle Retail to Transform Planning and Supply Chain Processes

SAO PAULO, BRAZIL--(Marketwire - December 8, 2010) - ORACLE OPENWORLD LATIN AMERICA -- Oracle (NASDAQ: ORCL)

News Facts

  • Brazil electronics retailer Eletrosom has implemented Oracle Retail® Merchandise Financial Planning to create an integrated planning practice and provide a single shared planning system for its financial, merchandising and supply chain operations.
  • This is the first in a multi-phase program in which Eletrosom will implement the Oracle Retail Merchandising System suite of applications to establish a complete, open and integrated IT architecture to support the company's aggressive growth strategy.
  • Eletrosom is using Oracle Retail Merchandise Financial Planning to gain better visibility to the supply chain and improve its ability to respond quickly to seasonal and year-round customer demand for products in each region.
  • The electronics retailer also expects to use the Oracle Retail application to improve the service levels of its suppliers by sharing visibility to the supply chain and planning systems.
  • Logic Information Systems, a consultancy company dedicated to implementing Oracle solutions in retail and wholesale businesses and a Gold level member in Oracle PartnerNetwork (OPN), helped Eletrosom to complete the implementation of Oracle Retail Merchandise Financial Planning in five months.
  • Eletrosom invested in the Oracle Retail Merchandising System in February 2010.

Supporting Quotes

  • "We began in April and by September our users were keying in budget and planning for 2011," said William Moraes, chief information officer, Eletrosom. "Our management team worked with Logic and Oracle Retail to quickly get results that provide immediate benefit to the business. This achievement has provided us fuel and enthusiasm for the implementation of additional Oracle Retail applications including merchandise management, business intelligence, stores systems and distribution center management."
  • "Being part of this program is an honor, especially seeing Eletrosom using the Oracle solution in a new planning practice across the company," said Pedro Silva, vice president, Latin America for Logic Information Systems. "We are very excited with the accomplishment of this first milestone and look forward to continuing the achievements at Eletrosom."
  • "The Oracle Retail solutions enable Eletrosom to be more agile even as the business grows, to put the right products in customer hands at the right time across the diverse regions that the company serves," said Andrea Morgan-Vandome, vice president of retail product strategy for Oracle. "We are pleased to be part of Eletrosom's immediate success and long-term growth."

Supporting Resources

About Oracle Retail
Oracle helps retailers to redesign the customer experience, reinvigorate operational excellence and re-imagine growth. Oracle allows retailers to create a unified view of information and deliver economic value to the entire business, from store, planning and merchandising operations to financial operations, supply chain and logistics management. Oracle provides solutions to 20 of the top 20 retailers worldwide.

About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open and integrated business software and hardware systems company. For more information about Oracle, visit our Web site at

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