Breakaway Tours

Breakaway Tours

May 22, 2009 11:03 ET

Breakaway Tours by StudentCity.com Adds Value to the Spring Break Experience

TORONTO, ONTARIO--(Marketwire - May 22, 2009) - Breakaway Tours and StudentCity.com are partnering to bring students across North America superior travel options and access to major headliners, celebrities and destination activities.

A series of new initiatives jointly developed and grouped under the umbrella Breakaway Tours by StudentCity.com combines Canada's leader in student travel with the Spring Break specialists, promising added value and services, along with increased buying power for consumers.

"We're excited to bring a new level of service and resources to help students celebrate their education, friendships and group vacations," said Breakaway Tours president, Ryan Kruger. "Customers can expect an enhanced experience and stronger travel packages complemented by onsite events and activities organized by StudentCity.com."

Already in effect, the co-branding strategy has been applied to select destinations like the Dominican Republic and Cancun where high-profile, celebrity entertainment has merged with personalized vacations at a low price for Canadian student travellers.

"The two brands bring something unique to the table while delivering an unforgettable travel experience for students. The dual-branding fully integrates negotiated rates, on-site staff and the hottest celebrity line-up in order to exceed the expectations of our customers," commented Jacqueline Lewis, Managing Director, TUI Student Travel, U.S. Leisure Division.

The joint branding arrives in time for the 2010 Spring Break sale already underway that features travel packages starting as low as $219.

"Our focus is to anticipate, service and understand the needs of our customers. This move not only adds value to the experiences we're known for, but also gives direct savings back to our customers," said Kruger.

For those students who consider themselves natural leaders or organizers, Breakaway Tours by StudentCity.com offers the option of organizing a group or class in exchange for a free vacation.

"Becoming an organizer is a great way to see some of the world's most popular destinations, while developing leadership skills and traveling for free," said Breakaway Tours account rep, Jeremy Arseneau. "Now that we've partnered with StudentCity.com, Canadian students benefit from exclusive access to even more parties, with bigger celebrities while enjoying the same affordable prices Breakaway Tours has been known for."

Additional discounts can be found at Breakawaytours.com which features customizable packages to over a dozen destinations.

Both brands are owned by TUI AG, a leader in the global tourism and shipping industries that offers a wide-range of differentiated and flexible travel experiences.

Breakaway Tours is Canada's largest leisure student tour operator with over 25 years of travel experience. StudentCity.com, its U.S.-based sister company and largest Spring Break travel provider, combines travel and entertainment to bring students the experience of a lifetime.

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