McDonald's Restaurants of Canada Limited

McDonald's Restaurants of Canada Limited

February 01, 2011 08:03 ET

Breakfast at McDonald's® Hits Another Historical Milestone With the Launch of Fresh Baked Buttermilk Biscuits

More Time to Enjoy New Offering With Breakfast Hours Extended to 11 a.m. Every Day

TORONTO, ONTARIO--(Marketwire - Feb. 1, 2011) -

Editors note:  There are three photos associated with this release.

It's been more than 35 years since McDonald's first introduced Canadians to the simple, easy enjoyment of breakfast on-the-go. Today, McDonald's Canada is proud to mark the continued evolution of its breakfast menu with the introduction of Buttermilk Biscuits.

"McDonald's Buttermilk Biscuits are made with real buttermilk and fresh baked daily, and each warm biscuit comes out light and fluffy, just like homemade," said Anne Parks, Director of Menu Management, McDonald's Restaurants of Canada Limited. "Our customers were keen for us to develop a new hand-held breakfast sandwich and we're thrilled to deliver on those expectations with a product that we know Canadians will love."

The new Buttermilk Biscuit marks the most significant breakfast menu launch for McDonald's Canada since the McGriddles® successfully debuted in 2003. Customers will also have the added benefit of some extra time in the morning to enjoy this new offering with the extension of breakfast hours to 11:00 a.m., seven days a week, at most locations across Canada.

"At McDonald's, product development is a quality-focused, customer-driven process that takes the utmost care in combining great taste with the value, convenience and fast, friendly service people expect from us," added Parks. "With the growing popularity of our Premium Roast Coffee and our extended hours, we continue to enhance Canadians' breakfast experience with what we believe to be the best-in-class biscuit."

The new Buttermilk Biscuit is available at participating McDonald's restaurants nationwide, excluding certain retail locations, and can be enjoyed a variety of ways: as a Sausage, Egg and Processed Cheese Biscuit, as a Bacon, Egg and Processed Cheese Biscuit, as a Sausage Biscuit (part of Value Picks® options) or on its own with strawberry jam. 

From the outset of the breakfast revolution that McDonald's started 35 years ago to today's new chapter in its menu evolution, the quick-service restaurant leader has given Canadians many reasons to start their day with a smile, as evidenced by this timeline featuring many iconic products.

The Evolution of Breakfast at McDonald's Canada

1976 Egg McMuffin®, Scrambled Eggs, Hash Browns, Hot Cakes and Sausage
1984  Sausage McMuffin® and Sausage McMuffin® with Egg
1990 Bacon 'N Egg McMuffin®
1992 Breakfast Burritos
1993 Baked Muffins
1999 Breakfast Bagels
2002 Fruit 'n Yogurt Parfait
2003 McGriddles®
2011 Buttermilk Biscuits

About McDonald's Canada

McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

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To view the image "Evolution of Breakfast at McDonald's(R) Canada", please visit the following link: http://www.marketwire.com/library/20110131-etimeline800.jpg

To view the image of Anne Parks, please visit the following link: http://www.marketwire.com/library/20110131-anneparks800.jpg

To view the image of the new Buttermilk Biscuit, please visit the following link: http://www.marketwire.com/library/20110131-biscuit800.jpg

Contact Information

  • McDonald's Media Relations Line
    1-877-786-3342