SOURCE: Breaking Games

Breaking Games

July 28, 2016 07:30 ET

Breaking Games' Game of Phones, POOP In A Bag Now Available at Target Stores

Award-Winning Game Publisher Adds Two More Games to Target Stores Across the Nation

NETCONG, NJ--(Marketwired - Jul 28, 2016) -  Breaking Games, an award-winning game publisher and manufacturer, announced that two more of its games, Game of Phones and POOP In A Bag, will be on the store shelves of Target Corporation (NYSE: TGT), one of the largest retailers in the nation, starting August, 1, 2016. 

"In June of this year, Breaking Games debuted its first Target game with Game of 49, and now, we have two more on their shelves. For a company that's barely a year and a half old, I have to say, that's pretty impressive!" said Shari Spiro, CEO of Breaking Games. "Both of these games have instant and mass appeal: Game of Phones incorporates your smartphone into its game play, while POOP In A Bag uses one of the oldest yet tried and true forms of entertainment: bathroom humor. We saw the potential in each game, and -- as always -- wanted to support top indie game talent by helping them realize their dreams."

Game of Phones
Game of Phones is a unique card game that brings smartphones to the party. The game is available at Target starting August 1, 2016, for an MSRP of $20. Play the game with three or more players, ages 12 and up.

  • Everyone grabs their smartphones. One player picks a card and gets to judge that round, with prompts for the other players to do things like: "Find the best selfie;" "Take a photo of another player;" "Show your worst or funniest text," and many more.
  • The rest of the players have 60 seconds to respond with the funniest, most on-point or downright weird thing they can find or do on their phones.
  • The first player to win 10 rounds is the overall winner.

"We created Game of Phones a few years ago to explore the idea that smartphones don't have to be antisocial. We tested this hunch by launching a Kickstarter campaign and we're now really excited to see it on the shelves in Target. We started collaborating with Breaking Games early on in our development and they have been an invaluable partner in the whole process," said the game's co-inventor, Luke Stern. "Tabletop games are making an incredible resurgence but people are still glued to their phones. Our goal is to keep melding these trends in the most fun way possible."

POOP In A Bag
POOP: The Game was created by a father for his son to learn math in new and creative ways. POOP In A Bag holds two different editions of POOP. The game is also available at Target starting August 1, 2016, for an MSRP of $20. The game plays from two to 10 players, ages six and up. 

  • Players are given a five-card hand and take turns laying cards, or "pooping," while trying not to "clog the toilet." If a player clogs the toilet, he must pick up all the cards, and a new toilet is started. The first player to run out of cards is the winner.
  • Some cards make the players perform fun and crazy acts, such as fart noises and leaning into it, grunting, or a making splash sounds.
  • In addition to the original POOP game, POOP in a Bag comes with POOP: Party Edition which includes 50 new and colorful cards to add to your collection.

"To think that just a short while ago, I created POOP, and now, it's on Target store shelves is just wild," said the game's creator, Blaise Sewell. "I am so grateful that I partnered with Breaking Games. They truly supported my vision while incorporating their expertise on all the POOP editions."

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About Breaking Games
Founded by Shari Spiro of Ad Magic -- manufacturer of Cards Against Humanity, Exploding Kittens, and many more -- Breaking Games is a brand-new publishing company dedicated to getting the latest indie games to your tabletop! In our first two years, we have developed Mensa Select winners for 2015 and 2016, as well as IndieCade and Tabletop Deathmatch Finalists. We uber-promote our game designers because they are the rock stars of tabletop gaming. Our designers work directly with our team on design, development, art, and promotion to bring their vision to life. We are proud to produce some of the most innovative family, strategy and party games available today. In fact, Ernst & Young awarded Shari with the illustrious EY Entrepreneur of the Year 2016 in New Jersey.