Battle Sports Science

November 10, 2011 14:49 ET

Breakthrough Concussion Detection Technology Arrives

TORONTO, ONTARIO--(Marketwire - Nov. 10, 2011) -

Editors Note: There is a photo associated with this press release.

Battle Sports Science is pleased to launch Impact Indicator – a revolutionary concussion-detecting device, which is worn by athletes on the chinstrap of their helmets.

Impact Indicator measures the G-force, duration and severity of a 'hit' by using intelligent software & micro sensors. An external LED indicator instantly activates when a hit of 240 HIC (Head Injury Criteria) is registered. An impact of 240 HIC means the player has a 50% chance of concussion. Once activated, the player can be removed from play and assessed by the coach and medical staff prior to returning to play.

The unobtrusive Impact Indicator retails for $200 CDN and is offered in hockey, football and lacrosse models. It is available to coaches and players through Battle Sports Science.

Former NHL player and Impact Indicator spokesman Keith Primeau will host a media event on November 14, 2011 at Bottomline Restaurant in Toronto to announce the launch of Impact Indicator to the Canadian market.

In addition to Impact Indicator, Mr. Primeau will introduce a comprehensive scope of new initiatives created to address concussion in sport: The Concussion Alliance, Baseline Concussion Testing Initiatives and the Eric Pelly Scholarship Fund.

In addition to Mr. Keith Primeau, noteworthy attendees include: Former NHL & CFL athletes, stopconcussions.com co-founders Kerry Goulet & Wayne Primeau, President of Battle Sport Science - Chris Circo, as well as Ron Ellis, Dennis Maruk, Paul Rosen, Tim Fleiszer and Scott Oakman.

Notes To Editors

You are invited to send a photographer/reporter/camera crew to the Bottomline Restaurant

Date: November 14, 2011
Time: 1:30 pm
Location: Bottomline Restaurant, 22 Front Street West, Toronto,ON

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/impact.jpeg.

Contact Information

  • For further information and to arrange interviews,
    please contact:
    Joe Murphy
    Manager Corporate Communications
    416.506.9930 x 275
    jmurphy@brainstormgroup.com