Platinum Naturals

February 24, 2009 07:00 ET

Breakthrough for Accidental Doping

TORONTO, ONTARIO--(Marketwire - Feb. 24, 2009) - First-ever Canadian multivitamin certified for sport. A multivitamin being produced by a Richmond Hill, Ontario company is making accidental doping in Canadian sport a thing of the past.

Activ-X, an all-natural multivitamin, is the first Canadian nutritional supplement to be declared free of all 198 substances that are banned in sport. That means Activ-X can be taken at the elite athlete level with confidence because it has passed rigorous testing by NSF International's Certified for Sport™ program.

NSF's Certified for Sport™ program is recognized by major sporting organizations, such as the Canadian Centre for Ethics in Sport (CCES), World Anti-Doping Agency (WADA), the National Football League (NFL) and Major League Baseball (MLB). The program is part of NSF's 60-year history of providing certification programs for food, water, and consumer products.

NSF certification is extremely difficult to acquire. The rigorous NSF certification process involves manufacturing facility audits, label claim testing and banned substance testing. Only a few Canadian companies have embarked on the process, and Activ-X is the first of its kind to pass.

Helping to support athletes and promoting clean sport has required a huge commitment from Platinum Naturals, an Ontario-based nutraceutical company, but Founder David Khang says it was worth the effort.

"Athletes want to enhance their performance, but they want to do it legally. Now Activ-X is guaranteed to do that, says Khang. "We owe it to our athletes to protect their careers," he says. "It's a responsibility we wanted to take on because we want Canada to shine in the eyes of the world. We know how hard our athletes and their coaches work to train and we know how easily victory can be lost if an athlete tests positive for banned substances. We've made a substantial investment in this initiative because we want to set our athletes' minds at ease and let them focus on performing with complete confidence. We want to help them to perform at their peak and we know Activ-X can help them do that."

If you'd like more information about this topic, or to schedule an interview with NSF International, please call Liliana Begg at 905 731 8097 x 311 or e-mail Liliana at lb@platinumnaturals.com.

Contact Information