SOURCE: Vue Technology

November 09, 2006 14:36 ET

Breakthrough in RFID Technology to Assist in Major Drug Recalls

Automated Recall Management One Feature of Vue Technology's Item-Level RFID Solution for Pharmacies

LAKE FOREST, CA -- (MARKET WIRE) -- November 9, 2006 -- With 129 pharmaceutical retailers including Wal-Mart Stores Inc., CVS Corp., Safeway Stores and SuperValu Inc. potentially affected by today's recall of 11 million bottles of acetaminophen, the need for RFID technology in the retail pharmacy has never been clearer. Item-level inventory tracking based on RFID technology offers retailers unprecedented automated recall management capabilities to speed the efficiency and accuracy of drug recalls.

Item-level RFID provides complete, automated visibility into the exact location of every single bottle of pills, and any other products in a pharmacy, enabling retailers and manufacturers to quickly pull all affected product from the shelves and know for certain if any recalled product remains on a store shelf.

While many leading drug retailers are currently experimenting with RFID pilot programs, technology challenges have delayed RFID implementations in the retail pharmacy. On Monday, Vue Technology will announce a breakthrough in RFID technology that will make automated recall management and other benefits of item-level tracking an immediate reality for the retail pharmacy.

For more information on how RFID item-level technology is poised to transform the drug recall process or to speak with Vue Technology's CEO, Robert Locke, contact Jane Carpenter at 781-782-5740 or email

About Vue Technology

Vue Technology is the leading provider of item-level RFID solutions, offering breakthrough RFID infrastructure components and a powerful software suite that delivers the most scalable, reliable, and ROI-driven RFID solutions on the market. Vue's TrueVUE™ RFID Platform provides the industry's only unified RFID infrastructure that allows customers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves to achieve RFID visibility down to the item level.

With its patent-pending RF Networking devices and UHF enabled VUEPoints™, Vue allows standard readers to network across thousands of antennas, exponentially increasing the number of zones that readers can support and dramatically reducing the cost barriers previously associated with item-level RFID roll-outs. Combined with an integrated software suite for device and network management, EPC commissioning, and RFID workflows, the TrueVUE™ RFID Platform is uniquely able to deliver significant and measurable ROI to its customers. For more information, visit

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