SOURCE: Breast Cancer Research Foundation

Breast Cancer Research Foundation

September 30, 2015 13:07 ET

The Breast Cancer Research Foundation and Tracy Anderson Rally the Fitness Community With Move to Cure

Tracy Anderson, Cyc, The Fhitting Room and Physique 57 Team Up to Raise Funds During Breast Cancer Awareness Month

NEW YORK, NY--(Marketwired - September 30, 2015) - The Breast Cancer Research Foundation (BCRF), the nation's highest rated breast cancer organization, and fitness pioneer Tracy Anderson have joined forces to create Move to Cure.

Obesity is a major, under recognized contributor to cancer's toll in the U.S. and is quickly overtaking tobacco as the leading preventable cause of cancer. It is a risk factor for the development of several common malignancies including hormone receptor positive breast cancer in postmenopausal women.

Obesity can also affect a cancer patient's outcome from diagnosis to remission. For example, obesity-related pain or unbalanced hormone levels may distract patients from the early warning signs of some cancers and a late diagnosis often means a lower chance of survival. The relationship between cancer and obesity also matters after diagnosis. Cancer treatments, such as radiation or chemotherapy, may be hindered by a patient's size. If the patient needs surgery, studies show excess fat puts them at a higher risk of complications, infections and death.

While you can't change the fact of getting older (incidence rates for most cancers increase as patients age), you can change their weight through diet, exercise, sleep and stress management.

Move to Cure is a new opportunity for leaders in the fitness community to use the their platform to raise critical funds for cancer research while educating women about breast health. Tracy Anderson and BCRF have enlisted the support of top fitness boutiques to invite their clients to Move to Cure in their favorite way.

"I am so grateful to join forces with so many amazing leaders in the fitness industry in support of breast cancer research with the launch of the inaugural Move to Cure campaign," Tracy Anderson shares.

Throughout October, Breast Cancer Awareness Month, fitness enthusiasts can break a sweat at select Tracy Anderson (tracyanderson.com), Cyc (cycfitness.com), The Fhitting Room (fhittingroom.com) and Physique 57 (physique57.com) locations where guests may join specially designed fundraising classes. Guests may also purchase powerful pink bracelets for $3 each with 100% of the proceeds benefitting BCRF. BCRFMovetoCure-Logo-Circle

About BCRF

The Breast Cancer Research Foundation (BCRF) is committed to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF- funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. In 2015, BCRF will award $48.5 million to support 240 researchers at leading medical institutions internationally, making it one of the largest non-governmental funders of breast cancer research in the world. By investing 91 cents of every dollar directly in its mission, BCRF remains one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an "A+" from CharityWatch, together with Charity Navigator's highest rating of four stars 13 times since 2002. Visit www.bcrfcure.org to learn more.

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Contact Information

  • Media Contact

    Stephanie Kauffman
    Chief Communications Officer
    Breast Cancer Research Foundation
    skauffman@bcrfcure.org
    646.497.2609