FisherGirl Inc.

FisherGirl Inc.

October 03, 2005 11:31 ET

BREAST CANCER RESEARCH GOES FISHING WITH CAST FOR A CURE™

Canadian women's sporting goods company, FisherGirl launches Special Edition Survival Rod Line to raise funds exclusively for Canadian Breast Cancer Foundation Attention: Assignment Editor, Business/Financial Editor, Health/Medical Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - Oct. 3, 2005) - Milton, Ontario based FisherGirl Inc. (www.fishergirl.com) has officially kicked off its Cast for a Cure(TM) program by partnering with the Canadian Breast Cancer Foundation as their 2006 Canadian charity of record.

"FisherGirl has two missions" says Terri MacKinnon founder and CEO of FisherGirl, "we want to introduce women and girls to the joys and benefits of healthy living and the outdoors through fishing, and we want to see a world without breast cancer. We believe that introducing families back to the outdoors will have a significant benefit to them. At the end of the day relationships are the most important things in life, and in spending time outdoors together families will have the opportunity to bond and grow which is so often overlooked in our hectic world. Reuniting, getting to know one another, spending time, relaxing, de-stressing - this is what FisherGirl and Fishing is all about." Having had a family history of breast cancer, even as recently as 2 years ago, MacKinnon wanted to take her passion of fishing and use it to make a difference in the world.

Under the Cast for a Cure(TM) vision, FisherGirl developed the Special Edition Survival Rod line with the purpose of raising funds for breast cancer research. The Special Edition Survival Rod kit ($150 Cdn) comes with a 5 ft women's fishing rod & reel (available in pink, coral or blue), a tackle bag & lure kit containing 8 lures, a pair of pink fishing gloves, and a FisherGirl baseball cap. Customers can also purchase the Survival Rod on its own for $79.99 Cdn. For each kit or rod sold in the Survival Rod Line FisherGirl will donate 50% of the sales proceeds to the CBCF. The Special Edition Survival Rod Line is available only online through the FisherGirl (www.fishergirl.com) and Canadian Breast Cancer Foundation's (www.cbcf.org) websites.

"The Canadian Breast Cancer Foundation is proud to welcome FisherGirl as a national partner, says Leslie Denier, Chair, National Board, Canadian Breast Cancer Foundation. This innovative product is sure to be a success with sport enthusiasts. It is through the generosity of community-minded partners like FisherGirl that we are able to fund research, education and awareness programs that give hope to families touched by breast cancer."

FisherGirl is out to change the face of the outdoor and sport fishing world by injecting some "girl power" into it. With fishing rods and outdoor gear in pink, purple, and blue, the look is about women's creative expression. The perfect marriage of beauty and function, FisherGirl's rods are also specifically designed to be ergonomically correct for women.

/For further information: About FisherGirl: FisherGirl Inc. (www.fishergirl.com) is a Canadian-based, privately owned company that develops and markets its own proprietary line of outdoor and lifestyle products for women and girls. FisherGirl's initial product line up focuses on fishing rods, accessories and outdoor wear geared to the millions of female anglers throughout North America. The company is committed to promoting fishing as a healthy lifestyle

About CBCF: Established in 1986, the Canadian Breast Cancer Foundation is the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support and advocate for: relevant and innovative research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. Addressing the needs of Canadians from coast to coast, the Canadian Breast Cancer Foundation has chapters in British Columbia/Yukon Territory, Prairies/NWT, Ontario and the Atlantic Region, as well as several other community-based branch offices. The Foundation's National Office is located in Toronto. For more information visit www.cbcf.org.

Editor's Note: Samples, images and interviews with founder Terri MacKinnon are available upon request by calling Amanda Stassen, FisherGirl Inc., 905.878.7113, amanda@fishergirl.com/ IN: HEALTH, RETAIL, SOCIAL, SPORTS

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