Breathe eCig Corp. to Change Its Name to White Fox Ventures, Inc.; Board of Directors Approves a 100:1 Reverse Split

NEW YORK, NY--(Marketwired - May 27, 2016) - Breathe eCig Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), a U.S. publicly traded company, today announced the decision recently ratified by its Board of Directors ("Board") to officially change its name to "White Fox Ventures Inc." ("WhiteFox" or "WFV") to better reflect the new direction of the business. Simultaneously the Company will shortly file with FINRA requesting a new ticker symbol as well as a 100:1 Reverse Stock Split designed to improve the capital structure of the Company.

The Company's new core focus is the establishment of business academies throughout Japan. The Company is launching its operations throughout Japan: Sapporo, Sendai, Tokyo, Matsumoto, Nagoya, Osaka, Okoyama, Kumamoto and Fukuoka. The Company also plans to launch its academy via online throughout Japan.

White Fox is currently developing its online proprietary application to be exclusively utilized by its academy members. This application shall be available for direct downloading onto smartphones, such as: iPhones, Android as well as iOS and Tablet devices. The Company expects to launch this application sometime during autumn of 2016 (4^th Quarter, 2016).

The Company is currently evaluating possible investment banking relationships in Japan as well as in New York for the purpose of securing additional working capital and further corporate advice. Management expects to start generating revenue by Q4 2016.

Breathe's CEO Mr. Shinsuke Nakano expressed, "White Fox Ventures is building a solid future for shareholders by establishing a strong corporate team focused on both the Company's product offering as well as multi faceted support for such offerings. The management team is excited about its ongoing transition as a Publicly Traded Company and will do their best to achieve profitability and maintain stable growth as soon as possible. The Company will continue to update shareholders about important progress being realized."

DISCLAIMER -- Caution Concerning Forward Looking Statements

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "hopefully," "attempt," "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely on these forward-looking statements.

For further information regarding these and other risks related to Breathe eCigs business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commission, available at http://www.sec.gov.