SOURCE: BreatheReady


March 03, 2015 09:32 ET

BreatheReady™ Wellness Center Offers Innovative Symptom Relief to Adults and Children With Respiratory and Skin Conditions in Greater Milwaukee Area

First Regional State-of-the-Art Facility Provides Dry Salt Aerosol Therapy to Improve Quality of Life

MENOMONEE FALLS, WI--(Marketwired - Mar 3, 2015) - BreatheReady™, founded to help people with respiratory and skin conditions live better lives and minimize symptoms through dry salt therapy, today announced the opening of the BreatheReady Wellness Center in Menomonee Falls, Wisconsin. Centrally located and easily accessible, the Center specializes in the use of dry salt aerosol therapy and aims to establish a new model of wellness for affordable, drug-free, and safe respiratory and skin therapies.

Recognized in Europe as a proven, non-medical respiratory therapy, dry salt aerosol therapy -- also known as halotherapy -- continues to demonstrate success in alleviating myriad breathing and skin problems. The core element is a therapeutic breathing environment saturated with dry salt aerosol. A state-of-the-art machine, the Halogenerator, is used to calibrate therapeutic parameters, such as sodium chloride particle concentration, size, and speed of aerosol, to a client's individual wellness goals. BreatheReady aims to advance the delivery process, client experience, and wellness attributes of dry salt aerosol therapy.

"Dry salt therapy is a cost-effective, reliable therapy that provides relief for many people around the world," said Michael Power, founder of the BreatheReady Wellness Center. "With the opening of the BreatheReady Wellness Center, we are expanding the opportunity to serve the community of adults and children in Greater Milwaukee who face discomfort and compromised quality of life due to allergies, asthma, COPD, eczema, sinusitis, and other respiratory and skin conditions," continued Power.

Market research conducted by Mazur/Zachow, Inc. indicates 43 percent of people in the Milwaukee metropolitan area have conditions and debilitating symptoms that BreatheReady therapy can help address. Of that group, nine out of ten respondents expressed interest in dry salt aerosol therapy.

A safe, proven, complementary approach to traditional medicine, dry salt aerosol therapy:

  • Enhances the clearance of mucus 
  • Reduces bronchial hyper responsiveness
  • Opens airways in both asthmatic and healthy subjects
  • Provides anti-inflammatory properties for respiratory and skin function
  • Reduces mucus viscosity and airflow obstruction
  • Kills and prevents the growth of bacteria
  • Clears allergens and pollutants from lungs

Staffed by a knowledgeable team of therapy associates, the Center offers a suite of services in four private therapy rooms and a multi-use room that can host groups of up to six. Kids' BreatheReady therapy takes place in the multi-use room which is also ideal for healing practices, such as Pranayama yoga or a variety of group meetings, such as book clubs and wellness support groups. 

The Center provides therapy session packages designed to meet the needs of different clientele of every age and health status, from healthy to chronically ill. In addition to adults and children with respiratory or skin conditions, others such as recreational and professional athletes, singers, military, factory workers, and first responders can also enjoy the wellness properties of dry salt aerosol therapy. In spring of 2015, twenty-five or more new clients will take part in a participatory trial offered at the Center to showcase how a variety of conditions and symptoms can be improved with BreatheReady therapy.

BreatheReady endeavors to work with partners in the community, including clinicians, employers, sports organizations, and others, to educate people about the restorative properties of dry salt therapy.

About BreatheReady
BreatheReady™ offers a healthy way to help people live a better life by minimizing respiratory and skin-related symptoms that impact and interfere with everyday life activities. Founded by Michael Power, BreatheReady is revolutionizing the delivery process of dry salt aerosol therapy to provide relief to adults and children with a wide range of respiratory and skin conditions. The BreatheReady Wellness Center brings this proven, healthy alternative therapy to the U.S., using quality standards adopted from Europe and in use for more than fifty years. To learn more, visit:

Contact Information

  • For more information contact:
    Kate Rapson/Jamie Mesenburg
    Graham & Associates
    Email Contact