Johnson & Johnson Inc.

March 20, 2007 06:59 ET

Breathing easy is hard work for one quarter of British Columbians

Seasonal allergies impede quality of life for 25% of province’s residents - Allergy expert offers timely relief remedy

Attention: Assignment Editor, Health/Medical Editor, Lifestyle Editor, News Editor VANCOUVER, BRITISH COLUMBIA, MEDIA ADVISORY--(CCNMatthews - March 20, 2007) - As winter begins to draw to a close, daylight hours increase, and temperatures gradually warm up, Canadians will start coming out of hibernation to spend more time outdoors. But the warm weather and sunshine bring with them more than a chance to get a great tan. For many of us, spring is synonymous with suffering as allergies flare up and impede quality of life. From the boardroom to the backyard, the thousands of Canadians who suffer from allergies often feel like they have no escape from this prevalent health problem.

On March 29 and March 30, Dr. Ross Chang, a leading Vancouver allergist and president of the BC Society of Allergy and Immunology, shares his professional insight on emerging allergy trends and offers solutions for how British Columbians can best manage their allergies and lead more active and healthy lives.

FIND OUT:

* Emerging allergy trends: Are allergies getting worse each year? How often do allergies prevent British Columbians from venturing outside during allergy season?

* Myth or fact?: What's the story with tolerance to allergy medications? Find out what health professionals say.

* The best defence: Which symptoms have the biggest affect on BC residents? How can sufferers take control of their seasonal allergies?

* Simple symptom strategies: Discover Dr. Chang's three easy tips for managing allergies and improving quality of life.

WHO: Dr. Ross Chang, a leading Vancouver allergist and president of the BC Society of Allergy and Immunology

WHAT: Talk to an expert about new results from a poll on how allergies affect quality of life for thousands of British Columbians and get information about recognizing allergy symptoms, preparing for, and learning how to survive allergy season

WHEN: Thursday, March 29 or Friday, March 30, 2007

/For further information: Elizabeth Goldenshtein / Ryan Lockhart
416-969-2717 / 416-969-2749
egoldenshtein@environicspr.com / rlockhart@environicspr.com
/ IN: HEALTH, OTHER

Contact Information

  • Elizabeth Goldenshtein, Environics Communications
    Primary Phone: 416-969-2717