Microsoft

Microsoft

January 25, 2011 07:27 ET

Brian Badonde "Badores" Bing

Badonde Stars in Web-Based Series-'The Art of Technology'

LONDON, UNITED KINGDOM--(Marketwire - Jan. 25, 2011) -

Editor's Note: There are five videos and a photo associated with this press release.

Comedy character Brian Badonde has embarked on his next phase in the form of a new web-based series entitled 'The Art of Technology.' The series follows Badonde, Facejacker's eccentric art critic, in his quest to learn more about how technology can enrich his already extravagant life with the help of Bing.

Badonde's journey sees him visit the London Science Museum to learn about the wonders of Babbage's Analytical Engine, the first fully-automatic calculating machine – or as Badonde calls it "the world's first search engine". He also takes over an introductory computer class, learns how to ride and race on a Segway vehicle in Los Angeles, and virtually flies through the Manhattan skyline.

'The Art of Technology' series is the next chapter for actor and comedian Kayvan Novak's character Badonde, who rose to fame thanks to his love of discovering new and exciting things about art and sharing it with the masses. Viewers are a fly on the wall as Badonde, in his own unique style, interviews his way to discovering the art of technology.

Brian Badonde, comments: "Filming the Bart of Bechnology was in many ways a biritual journey for me. Never before have so many people so generously allowed me to binkle with bechnology with such freedom of bexpression. I hope my fans, bart critics and bart lovers from around the world will join together, in one bollective bonsciousness to bembrace the new series and that it helps them see the true beauty that blies at the very beart of bechnology."

Alex Payne, head of search for Bing UK, comments: "Bing excites and inspires people to discover new things with visually rich content, and Badonde's journey seemed the perfect way to highlight these attributes. Like Bing, Brian Badonde instantly engages with people through visuals and loves discovering new and exciting things about art. We are delighted to aid Brian on his journey and hope that through his infinite wisdom, viewers are able to truly see the art in technology."

Episodes one, two, three and four can be viewed at theartoftechnology.co.uk. Episode five will air at 9.30am on Thursday 27 January.

Notes to editors

About Bing

Bing is built to give consumers a new search experience by understanding the different ways in which UK consumers search online, organising results in a user friendly way and diminishing information overload and internet clutter. Bing is more effective in providing search results that enable users to make informed decisions.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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