NEW YORK, NY and FLORENCE, ITALY--(Marketwired - Aug 11, 2014) - In yet another victory for the language training startup BRIC Language Systems, CEO and Founder Ryan McMunn has been selected as a speaker at the International Conference ICT for Language Learning in Florence, Italy. This further establishes BRIC Language and its Founder as thought leaders in the field of language training.
According to the abstract, McMunn's paper, "The Evolution From Ignorant American To American Polyglot," will focus on "how the educational system has failed Americans in the field of foreign language study, how new technologies blended with traditional learning methods are critical to solving the problem, and how entrepreneurial companies are going to lead the language revolution in the United States."
McMunn is a firm believer that US multinationals suffer from what he calls a foreign language deficit. He asserts that this exists for a number of reasons including English being the global lingua franca as well as a failure on the part of public education in America. The answer he claims is not additional government spending, it is the American business community that will solve the problem. "The problem will persist until US businesses realize that they are leaving money on the table during negotiations with their overseas counterparts." McMunn knows this from his experience living and working in China. In a recent Huffington Post blog he shows how language and cultural knowledge can greatly influence the outcome of a negotiation in China.
McMunn also believes that it will be entrepreneurial companies like BRIC that lead the language revolution in the US. "It is startups that are coming up with the best solutions for language training. Large companies like Rosetta Stone, Berlitz, and Pimsleur are outdated and out of touch with their customers. Our public schools only have so many classes they can teach. It is the startups using new technologies and customizable methods that will fill the gap."
BRIC has proven to be an innovator in the field with customizable business courses in Mandarin, Spanish, and Portuguese. BRIC also developed an MBA level course with Shanghai Normal University, two true immersion packages that bring language learners directly to China, another package for travel to Brazil, and a very popular World Cup course. According to McMunn, "that is what it is all about, customizing courses towards what people are interested in. It is almost impossible to learn a language if you are studying subjects you don't care about." For those looking to learn a language BRIC has just announced a "Back to School" promotion for 15% off any language course, just type in promotion code 86 at checkout.
About BRIC Language Systems:
BRIC Language Systems is a cutting edge language training & consulting company focused on Mandarin Chinese, Brazilian Portuguese, and Spanish. BRIC has been cited hundreds of times in media outlets, including Fox Business, CCTV America, NY Post, Huffington Post, US News & World Report, Everyday Health, Investor's Business Daily.