SOURCE: tugboat & the bird

tugboat & the bird

November 03, 2015 09:00 ET

Brick and Mortar Children's Boutique, tugboat & the bird, Launches e-Commerce Platform

National Online Shopping Available for the First Time in 14 Years Offering Unique and Colorful Guest Experience

WINTER PARK, FL--(Marketwired - Nov 3, 2015) - After opening its doors 14 years ago, tugboat & the bird, a newborn and children's boutique is proud to announce the launch of its national online availability. Known for its fashionable children's clothing, accessories and bright packaging, this growing retailer is meeting customer needs, providing a seamless and unique online shopping experience with top designers and products. 

"We are so excited to offer our loyal customers the option to order some of their favorite items effortlessly online," said Laura Haftel, owner of tugboat & the bird. "The online retail platform will open doors for tugboat & the bird to more conveniently serve our local customers as well as those outside of the Central Florida market. A large percentage of our customers are not from the area and are always calling us looking for ways to purchase once they are back home."

With more than 1,400 products available online, the website features multiple departments, including newborns, baby must-haves, toys, girls' and boys' apparel and shoes. The site also features a custom gift basket section with more than 10 popular themes from trucks to unicorns. In addition, the platform gives customers a unique baby registry experience offering beautiful pieces that are not available in other major children's retailers. In order to replicate the special in-store shopping experience tugboat & the bird is known for, all orders placed will deliver in the bright, signature tugboat & the bird wrapping just as if the customer shopped at the store.

Online shoppers will find some of tugboat & the bird's favorite, well-known brands including Joah Love, KicKee Pants, Jellycat, aden + anais, Seedling and Sweet Seraphina! For more information on pricing and merchandise available, please visit

About tugboat & the bird:

Located in the heart of the Winter Park shopping district on Park Avenue, tugboat & the bird offers collections of timeless classics that truly capture childhood. tugboat & the bird features a diverse selection of girls and boys children's apparel from newborn to size 7 in addition to one-of-a-kind gift options.

Contact Information

  • Media Contact:
    Esther McIlvain
    UproarPR for tugboat & the bird
    321.236.0102 ext 230
    Email Contact