SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

December 12, 2016 06:00 ET

Brick Brewing Announces Listing Gains for LandShark & Margaritaville

KITCHENER, ON--(Marketwired - December 12, 2016) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced listing gains for LandShark and Margaritaville.

Following the tremendous response from Ontario beer drinkers to LandShark in 2016, the Company has been successful in securing listings for LandShark in Manitoba, Saskatchewan and Alberta. Consumers in Western Canada will soon be able to enjoy LandShark in their home province. In addition, given the response to the LandShark brand in Ontario in 2016, the LCBO has approved a new listing for Margaritaville coolers. In spring of 2017, consumers will be able to pick up the Margaritaville Classic Margarita at LCBO stores across the province.

George Croft, President & Chief Executive Officer at Brick commented, "The response to LandShark in Ontario has been simply outstanding, and clearly the most successful beer launch in the province in many years. Given the success we've seen in the first year here in Ontario, we're thrilled to be in position to extend the brand to Western Canada. Leveraging the strength of LandShark in other provinces was clearly our intention, and success in Ontario has given us the chance to do just that."

"In Ontario, the LCBO is the channel of choice for Ready to Drink and cooler consumers, so gaining a listing for Margaritaville is meaningful. Our team has developed a winning recipe, one that we're sure will resonate with Ontario cooler drinkers," added Croft.

Look for Margaritaville classic Margarita on LCBO shelves in spring of 2017.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information

  • Contact Information
    For further information:
    Sean Byrne
    Chief Financial Officer
    (519) 742-2732 Ext. 132
    E-mail: info@brickbeer.com